2. Lsit of the Directors of the Council and Executive Board Members
2. Lsit of the Directors of the Council and Executive Board Members
2. Lsit of the Directors of the Council and Executive Board Members
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i) Compared with FY 2009, <strong>the</strong> total number <strong>of</strong> business meetings for 3<br />
days increased by 150% <strong>and</strong> estimated sales almost doubled, although<br />
<strong>the</strong> total number <strong>of</strong> visitors to <strong>the</strong> interiorlifestyle had decreased.<br />
Fur<strong>the</strong>r expansion <strong>of</strong> business between <strong>the</strong> ASEAN Member Countries<br />
<strong>and</strong> Japan in interiorlifestyle products would be expected.<br />
ii) ASEAN Pavilion was highlighted by two special settings. One was a<br />
showcase <strong>of</strong> products selected from all ASEAN exhibitors to feature <strong>the</strong><br />
<strong>the</strong>me, “ASEAN Style” / New & Natural. The o<strong>the</strong>r was a showcase <strong>of</strong><br />
developed products from “Design & Product Development Workshop<br />
held in Cambodia <strong>and</strong> Lao P.D.R”.<br />
iii) Among all items on display, Crystal Lamp <strong>of</strong> Moise Inc. Pte. Ltd. from<br />
Singapore had drawn <strong>the</strong> most attention from <strong>the</strong> Japanese buyers.<br />
iv) After <strong>the</strong> show in June, Orange River Co., Ltd.<br />
from Cambodia established a new br<strong>and</strong> in<br />
November 2010. The company collaborated<br />
with a Japanese buyer to launch a new br<strong>and</strong>,<br />
“Sola Silk”, at <strong>the</strong> IFFT/interiorlifestyle Living,<br />
Tokyo held in November 19-22, 2010.<br />
Most <strong>of</strong> <strong>the</strong> products from Sola Silk were also <strong>the</strong> result <strong>of</strong> “Design & Product<br />
Development Workshop in Cambodia”, under <strong>the</strong> Market Access Support Program<br />
2009. Based on this experience, it would be important to keep providing<br />
consulting assistance to <strong>the</strong> same companies for longer than 2 years until <strong>the</strong>y<br />
could develop suitable products for <strong>the</strong> Japanese Market.<br />
3. Networking & Marketing Activities<br />
(1) Institutional Participation in Japan (Trade Promotion in Kyushu)<br />
a) Outline<br />
Date September 16 (Thu) – 17 (Fri), 2010 2 working days<br />
Venue Seiten Hall, Nishitetsu Solaria Hotel (Fukuoka City)<br />
Theme<br />
21<br />
“New & Natural”<br />
Products Interior Goods<br />
Number <strong>of</strong><br />
Exhibitors<br />
9 companies from<br />
9 member countries<br />
(selected from interiorlifestyle)<br />
Number <strong>of</strong><br />
Visitors<br />
Selling Mission September 14 (Tue) – 17 (Fri), 2010 14<br />
Public Relations &<br />
Related Activities<br />
Publicity:<br />
1. E-mail News: 43,500<br />
<strong>2.</strong> PR by supporting agencies<br />
(SMRJ, Fukuoka CCI, Fukuoka City, Fukuoka Foreign<br />
Trade Association, DEP, JETRO <strong>and</strong> etc.)<br />
50
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