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2. Lsit of the Directors of the Council and Executive Board Members

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December 2010 on ASEAN culture <strong>and</strong> arts. It was <strong>the</strong> first time for <strong>the</strong><br />

Centre to arrange such lecture series through which <strong>the</strong> Centre gained<br />

experience <strong>and</strong> streng<strong>the</strong>ned networks with resource persons.<br />

Ano<strong>the</strong>r lecture visit conducted in FY2010 was to a local<br />

elementary school, Onarimon Elementary School. The school has been<br />

focusing on getting <strong>the</strong>ir students to learn about countries in Asia<br />

including ASEAN, <strong>and</strong> <strong>the</strong>refore make a request to <strong>the</strong> Centre t to<br />

conduct such a lecture visit. The lecture visit was conducted with <strong>the</strong><br />

cooperation <strong>of</strong> students from <strong>the</strong> ASEAN Member Countries. It was<br />

very well received by <strong>the</strong> school with requests for re-visit in <strong>the</strong> near<br />

future.<br />

vi) Implementation <strong>of</strong> ASEAN Promotional Events at <strong>the</strong> ASEAN-Japan<br />

Hall<br />

One <strong>of</strong> <strong>the</strong> Centre’s objectives is to fully utilize <strong>the</strong> ASEAN-Japan<br />

Hall to promote activities that will streng<strong>the</strong>n ASEAN-Japan<br />

relationship.<br />

In FY2010, 17 events were organized by <strong>the</strong> PR Section <strong>of</strong> <strong>the</strong><br />

Centre, some independently <strong>and</strong> o<strong>the</strong>rs in collaboration with o<strong>the</strong>r<br />

organizations. Compared to FY2009, where six events were jointly<br />

organized, this is a big step not only in terms <strong>of</strong> <strong>the</strong> utilization <strong>of</strong> <strong>the</strong> hall<br />

but also in terms <strong>of</strong> networking <strong>and</strong> collaboration with external<br />

organizations.<br />

Ano<strong>the</strong>r aspect to note is that <strong>the</strong>re were some events which<br />

focused on <strong>the</strong> youths <strong>and</strong> students. From <strong>the</strong>se events, several students<br />

volunteered for future events organized by <strong>the</strong> Centre. It is important to<br />

increase <strong>the</strong> number <strong>of</strong> “fans” <strong>of</strong> ASEAN <strong>and</strong> <strong>the</strong> ASEAN-Japan Centre<br />

to ensure success in organizing future events.<br />

vi) PR Activities through <strong>the</strong> ASEAN-Japan Centre Website<br />

The website has proven to be a useful means for information service<br />

both domestically <strong>and</strong> internationally <strong>and</strong> for promoting <strong>the</strong> Centre on a<br />

larger scale. The Centre’s website is ranked high in <strong>the</strong> internet search<br />

engines such as Yahoo Japan <strong>and</strong> Google when <strong>the</strong> word “ASEAN” <strong>and</strong><br />

<strong>the</strong> like are used, which proves that <strong>the</strong> Centre’s website is<br />

well-recognized.<br />

Announcement <strong>of</strong> events <strong>and</strong> reporting <strong>of</strong> events have been placed<br />

carefully to be in time for <strong>the</strong> event activities to catch <strong>the</strong> attention <strong>of</strong> <strong>the</strong><br />

potential participants. The e-mail magazines (which can be registered<br />

online through <strong>the</strong> Centre’s website) is also fully utilized to make<br />

announcements <strong>of</strong> <strong>the</strong> events <strong>and</strong> publications <strong>of</strong> <strong>the</strong> Centre.<br />

66

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