2. Lsit of the Directors of the Council and Executive Board Members

* The students visited BIMP-EAGA destinations in June/July 2011 under
the program, after which proposals were made by them on how to
promote the region.
b) Performance Indicators
Indicators
a. Number of applications of
Brunei’s Tourism
Catchphrase Competition
b. Number of Viewers of
Poster Promotion *
FY 2010
Targets
55
Results
FY08 FY09 FY10
500 1,035
1,000,000 - 14,000,000 1,250,000
c. Number of Featured Articles 1 4 - - 3
d. Number of students who
applied to BIMP-EAGA
Student Project
100 - - 234
* FY09: On-train poster display / FY10: Poster display at major stations
c) Evaluation
The Centre conducted a poster campaign by displaying large-size posters at
five major JR train stations in the Tokyo Metropolitan area. Considering the large
number of train commuters in the area, the Centre was able to have a wider
outreach.
In order to enhance Equator Asia (BIMP-EAGA) as an attractive tourist
destination and to encourage Japanese youths to travel to ASEAN Member
Countries, the Centre conducted the Student Activity for Equator Asia. Although
the general perception was that the young generation was not travelling abroad as
much as it used to be, but in actuality, more than 200 applications from students
were received. The students were eager to learn about and to visit the destinations.
Poster Display Campaign at major JR train stations