2. Lsit of the Directors of the Council and Executive Board Members

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Vietnam Dried flower leaf art - A Travel Information Corner was set up at the venue for distribution of ASEAN tourism brochures and pamphlets of ASEAN package tours, and for dissemination of ASEAN tourism information. vi) Ad-hoc events/activities: (1) ASEAN Promotion Seminar in Kagoshima (September 14) The “ASEAN Now: Latest Information on Business and Tourism” which was conducted for the general public to provide up-to-date information on ASEAN’s trade, investment and tourismwas attended by 20 participants. (2) Special Program for the Ambassadors (September 14 – 17) Seven ASEAN Ambassadors attended the Opening Ceremony as well as a special programwhich included courtesy visits to the head of local governments (Kagoshima Prefecture, Satsuma-Sendai City, Ibusuki City), visit to a local elementary school, and travel on the Kyushu Shinkansen. (3) Two-way Tourism Exchange Program (September 16) The City of Kagoshima and the Centre organized a Two-way Tourism Exchange Program for the travel trade sector in Kagoshima and ASEAN NTOs. After visits to major tourist spots of Kagoshima, the NTO representatives exchanged views on their impression of the places they had visited with the travel trade sector people. Some suggestions and comments on how to further improve Kagoshima as a tourist destination were made. (4) Cooking Demonstration (September 19) The Centre organized an ASEAN cooking demonstration session on the stage located at the venue floor of the ASEAN Tourism Fair. Ms. Tomo Kurihara, ASEAN Food Ambassador, conducted the demonstration session featuring Thai and Vietnamese dishes. (5) Distribution of Orchid Flowers 600 cut orchid flowers were distributed to visitors. (6) ASEAN Tourism Seminar & Night (September 17) The Centre conducted an ASEAN Tourism Seminar for the travel trade sectors at the Dolphin Port in Kagoshima. About 50 participants from the government offices, travel agencies and other tourism-related offices attended the seminar, where the NTO officers from Brunei, Indonesia, Malaysia, Philippines and Singapore delivered presentations on the latesttourism information of their countries. Additionally, information desks were set up for all ASEAN Member Countries for visitors to collect the updated information. A reception was organized following the seminar. (7) Handicraft-Making Class (September 20) With the cooperation of the handicraft-making demonstrators, handicraft-making classes were conducted for the general public twice. 44
(8) Long Stay Seminar (September 17) The Seminar was conducted at Yamakataya by inviting speakers from the Long Stay Foundation and Tourism Authority of Thailand’s Fukuoka Office. b) Performance Indicators Indicators FY 2010 Targets 45 Results FY08 FY09 FY10 a. Number of Visitors 40,000 43,373 30,424 46,000 b. Number of Activities Conducted 5 4 7 10 c. Number of Audience-reached Media Coverage 10 8 10 14 Opening Ceremony Handicraft-making Class (Laos) Music Performance (Indonesia) ASEAN Tourism Seminar & Night c) Evaluation Yamakataya in Kagoshima was eager to host this event since the person in charge at Yamakataya had participated in and observed the successful outcome of the previous ASEAN Fair in Kokura in 2009. The Fair captured the fascination of the people in Kagoshima on the uniqueness and attractiveness of
Page 2 and 3: Contents I. General Remarks .......
Page 4 and 5: implemented with ASEAN trade missio
Page 6 and 7: Travel Fair,” the largest tourism
Page 8 and 9: was modified in FY2010 to allow vis
Page 10 and 11: ) General Outcome Indicators Result
Page 12 and 13: ) Performance Indicators No. of Par
Page 14 and 15: c) Evaluation/Recommendation i) The
Page 16 and 17: (5) Vietnam Trade Mission with Busi
Page 18 and 19: Products Number of Exhibitors Publi
Page 20 and 21: ) Performance Indicators Lecturer :
Page 22 and 23: Selling Mission Schedule dispatched
Page 24 and 25: ) Performance Indicators Related Ac
Page 26 and 27: y IE Singapore as part of PR activi
Page 28 and 29: To Cambodia Date December 14 (Tue.)
Page 30 and 31: Mission with Business Meetings in T
Page 32 and 33: Indonesia - Economic and Investment
Page 34 and 35: Philippines - Philippine Investment
Page 36 and 37: - Investment Environment and curren
Page 38 and 39: ASEAN Seminar in Kagoshima Investme
Page 40 and 41: Country’s investment website), pu
Page 42 and 43: d) Performance Indicators Indicator
Page 44 and 45: Project Date Venue - Myanmar Indust
Page 48 and 49: the tour destinations in the ASEAN
Page 50 and 51: Workshop in Tokyo Group Photo Guide
Page 52 and 53: 4. ASEAN PR Activities (tourism & e
Page 54 and 55: v) The following printing/promotion
Page 56 and 57: 5. Networking and Marketing Activit
Page 58 and 59: Student Activity for Equator Asia (
Page 60 and 61: Mr. Yama and the participants (Myan
Page 62 and 63: “ASEAN Market”, to offer the
Page 64 and 65: i. Asahi Weekly j. Idou Kyoushitsu
Page 66 and 67: c) Evaluation i) Publications The
Page 68 and 69: December 2010 on ASEAN culture and
Page 70 and 71: “Asian Networks of Major Cities 2
Page 72 and 73: VI. ASEAN National Activities a) Ou
Page 74 and 75: - Travel expenses for the Vietnam L
Page 76 and 77: (2) Executive Board/ Working Group
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2. Lsit of the Directors of the Council and Executive Board Members

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