2. Lsit of the Directors of the Council and Executive Board Members

Venue
Number of
Exhibitors
Dispatch of
Experts
Public Relations
& Related
Activities
Tokyo International Exhibition Center (Tokyo Big Sight)
30 from 10 Member Countries
Mr. Junya Kitagawara,
President of Art Resources
Inc.
Mr. Kohei Takata,
President of Essence Company
Mr. Yoshio Namura,
President of Need’k Inc
19
B / C / L / M / P
No Expert
dispatched
I / S / T to
Malaysia
V
Collaboration with Elle Deco Magazine Japan
Since one of the strategies adopted by the Trade
Division in FY 2010 was to re-position the ASEAN products
in the Japanese market so that there are perceived as
products of high quality and value, deliberate efforts were
made to collaborate with media firms in line with the
strategy.
“Elle Deco Japan” has been established for more than 18
years with 70,000 circulations per issue (bi-monthly
magazine). Its target includes people in the industry such as
architects, interior designers, buyers and general consumers
who are very keen on design, quality and lifestyle.
A representative from Elle Deco was dispatched to the
selected ASEAN Member Countries to report on the
potential designers and their products which were
subsequently featured in “Elle Deco Japan” (June issue).
For greater impact, a 4- page advertorial was created as
part of the “Exhibitor Directory”. Over 2,000 copies were
distributed.
Senken Newspaper
A representative from “Senken Newspaper” was also