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2. Lsit of the Directors of the Council and Executive Board Members

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Tourism & Exchange<br />

Division,<br />

ASEAN-Japan Centre<br />

� Market segments <strong>and</strong> size <strong>of</strong><br />

Japanese overseas travelers<br />

� Japanese culture & tradition<br />

� Puzzling features <strong>of</strong> lifestyle<br />

& custom in Japan<br />

� Puzzling manners <strong>and</strong><br />

behavior <strong>of</strong> Japanese, etc.<br />

iv) Number <strong>of</strong> participants by country:<br />

Cambodia:57; Laos:36; Myanmar:41; Vietnam:53<br />

[187 persons in total]<br />

b) Performance Indicators<br />

Indicators<br />

Number <strong>of</strong> Participants<br />

per Country<br />

FY2010<br />

Target<br />

57<br />

Results<br />

FY08 FY09 FY10<br />

40 36.7 46.2 46.7<br />

Myanmar<br />

Vietnam<br />

c) Evaluation<br />

In <strong>the</strong> post-training questionnaire survey, more than 30% <strong>of</strong> participants<br />

expressed that <strong>the</strong> three-day duration <strong>of</strong> <strong>the</strong> program was not adequate. Many<br />

<strong>of</strong> <strong>the</strong>m also commented that <strong>the</strong> program be organized again <strong>and</strong> frequently<br />

with duration <strong>of</strong> one week or longer.<br />

A DVD presentation on “Japanese Tourists are Coming” produced by <strong>the</strong><br />

Centre, was well received as an ideal introduction to Japanese people <strong>and</strong> <strong>the</strong>ir<br />

travel behavior since many <strong>of</strong> <strong>the</strong> participants had not visited Japan before.<br />

Role-playing Session (Cambodia)<br />

Certificate Presentation (Laos)

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