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15MB PDF file - The International Poster Center

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205 207<br />

206 208<br />

LEONETTO CAPPIELLO (Continued)<br />

205. Louise Balthy / Folies-Bergère. 1902.<br />

39 1 �8 x 55 in./99.2 x 139.5 cm<br />

Imp. Vercasson, Paris<br />

Cond A-/Unobtrusive folds.<br />

��������������������������������������������<br />

��������������������������������������������<br />

������������������<br />

A forceful caricature-style portrait of Louise<br />

Balthy, a comic singer-dancer (also called<br />

��������������������������������������������<br />

Folies-Bergere. Precocious, she was hired by<br />

the Eldorado at age 17, and quickly became<br />

known for her stern, stone-faced renditions of<br />

humorous songs. She also took great pleasure<br />

in doing impressions of other actresses, most<br />

notably Sarah Bernhardt, as well as rocking<br />

out on the xylophone.<br />

Est: $2,700-$3,000.<br />

206. Champagne Delbeck / Reims. 1902.<br />

38 3�8������ 3�� in./97.5 x 139.2 cm<br />

Imp. P. Vercasson, Paris<br />

Cond A.<br />

��������������������������������������������<br />

�����������������������������������������<br />

PAI-LIII,123<br />

Still operated as a family-run business today,<br />

������������������������������������������<br />

and loyalty to art in advertising since its<br />

founding in 1832. <strong>The</strong> likes of Klimt, Mucha,<br />

Gallé, Ergé, Andreis, Chalon, and Tristan<br />

Bernard have all contributed posters to the<br />

brand, and even the label itself stands out on<br />

the shelf as a work of art. Here, Cappiello<br />

harkens back to his days as a caricaturist,<br />

presenting us with an apple-cheeked<br />

redhead, exuberantly popping the cork.<br />

Est: $3,000-$4,000.<br />

207. Colin / Bijou Ciselés. 1903.<br />

23 1 �2 x 31 1 �8 in./59.7 x 79 cm<br />

Imp. P. Vercasson, Paris<br />

Cond B+/Restored tears, primarily near<br />

edges.<br />

Cond A-/Very slight tears.<br />

��������������������������������������<br />

��������������������������������������������<br />

�������������������������������������� �������������������������������������<br />

�������������������<br />

Founded by Jean Martell in 1715, this self-named ����������������������������������������<br />

���������������������������������������<br />

brand of cognac stayed in the family until 1988 One of the main selling points of the Mele<br />

simplicity and command of craft. Rendered when it was bought by Seagram (now part of<br />

department store was that the average woman could<br />

primarily in black and white with sparse, Pernod Ricard). Here, Cappiello warms us up<br />

obtain high-fashion style for a relatively low dollar<br />

yet striking gold accents, Cappiello presents to the idea of a stiff drink with an impending<br />

�������������������������������������<br />

a blonde woman being swept along by bacchanalia on its way care of Pan.<br />

two-sheet design by Cappiello showcase attainable<br />

the sheer purchasing satisfaction she feels<br />

at Colin, vendors of delicately chiseled<br />

Est: $2,000-$2,500.<br />

glamour and elegance without making it seem<br />

pedestrian or cheap. Here in particular, Cappiello<br />

jewelry and modern art. Today, the address<br />

captures that moment of pure self-satisfaction as<br />

is home to �����������������������������<br />

�����������������������������������<br />

Rennert, p. 62).<br />

out in a crowd.<br />

Est: $2,500-$3,000.<br />

208. Martell Cognac. 1905.<br />

��� 1 �� x 63 in./117.5 x 160 cm<br />

Imp. Vercasson, Paris<br />

209. Mele. 1902.<br />

59 1 �2 x 80 1 �� �����������������<br />

G. Ricordi, Milano<br />

Est: $8,000-$10,000.<br />

209

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