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15MB PDF file - The International Poster Center

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217<br />

218<br />

LEONETTO CAPPIELLO (Continued)<br />

217. Gallus. 1919.<br />

�������� 1�� in./78.9 x 120 cm<br />

��������������������<br />

���������������������������������������������������<br />

���������������������������<br />

Cappiello used a roster to caw out the name of a variety of beverages, the<br />

earliest example of which is his 1906 design for Fonseca Costa, a Lisbonbased<br />

wine producer (see�����������������������������������������������<br />

appear in 1911 to promote J.H. Andresen port (see Cappiello/Rennert 208),<br />

���������������������������������������������������������������<br />

�����������������<br />

most lifelike and proud rendering of the animal, announcing the latest<br />

vintage of Gallus wine.<br />

Est: $2,500-$3,000.<br />

Est: $2,500-$3,000.<br />

219<br />

219. Foyer de l’Opera. ca. 1920.<br />

31 1 �� ����������������<br />

��������������������<br />

Cond B+/Restored tears, primarily near bottom edge.<br />

���������������������������<br />

8 3 �� x 12 in./22.2 x 30.5 cm<br />

Cond A-/Slight tears at edges. Framed.<br />

A rare Cappiello cover design for this French<br />

periodical, featuring a patriotic rooster cawing<br />

in the Christmas season.<br />

Est: $1,200-$1,500.<br />

221. Union Française. ca. 1921.<br />

29 3�� ������ 1�� ��������������������<br />

��������������������<br />

222. Savon à Barbe et Blaireau: Maquette.<br />

ca. 1920.<br />

18 3 �8 x 26 1 �� �������������������<br />

218. Smoke Away! Maquette. ca. 1920.<br />

6 1�� x 7 3 ���������������������������������������������<br />

Gouache & crayon maquette. Framed.<br />

�� in./16 x 19.7 cm<br />

���������������������������������������������<br />

A humorous creation in which a snub-nosed,<br />

Gouache maquette. Framed.<br />

Printed to promote a charitable gala dinner In a poster from the time of the French post-World pint-sized redhead in elaborate 1920s dress<br />

������������������<br />

����������������������������������������<br />

War I economic slump, the Union Française asks attempts to lather up his miniscule self in<br />

Throughout his career, Cappiello created numerous designs for tobacco<br />

organization, this red-hued design features<br />

����������������������������������������������������������������������������<br />

one of Cappiello’s signature leaping ladies<br />

women, the smoke languidly sliding up around them. Here, we are confronted<br />

bounding toward the viewer.<br />

instead by a variety of male faces – some of which resemble his more famous<br />

Est: $3,500-$4,000.<br />

workers to put their money into savings, which in ����������������������������������<br />

��������������������������������������������������<br />

stamp on the verso indicates that this<br />

– all of which is expressed by Cappiello in an design was never used.<br />

instantly understandable form.<br />

Est: $8,000-$10,000.<br />

poster characters – grouped together like a bouquet of smoking heads. While<br />

Est: $1,700-$2,000.<br />

there is no evidence that this illustration was ever used in print, it remains a<br />

wonderfully wicked testament to the artist’s ability to make even the most<br />

mundane and simple activities appear positively divine.<br />

220. La Revue Française / Noël. 1913.<br />

220<br />

221 222

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