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15MB PDF file - The International Poster Center

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EMIL CARDINAUX (1877-1936)<br />

240. Palace Hotel / St. Moritz. 1920.<br />

35 7 �8 x 50 1 �� in./91 x 127.6 cm<br />

Wolfsberg, Zürich<br />

Cond A-/Slight creases.<br />

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One of Cardinaux’s best and most evocative posters, viewing it is like<br />

recalling a hazy memory from your childhood, a minute-long moment<br />

of someone turning around to look at you. It is the long-lost vacation<br />

photograph incarnate. <strong>The</strong> main purpose of the poster – the promotion of<br />

St. Mortiz as a winter sports hot spot – is left to the background. Instead,<br />

the idling tourist, an elegantly-bundled lady, is the focus, her party deep in<br />

lazy chit-chat while skaters glide by their chairs. It is as if he is saying that<br />

while we all know the Alps are the ideal spot to enjoy all the athletic events<br />

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Est: $12,000-$15,000.<br />

JEAN CARLU (1900-1997)<br />

241. Cinzano. 1950.<br />

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Cond B+/Tears at folds.<br />

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One of Italy’s signature beverages, Cinzano has been in production since<br />

the 1700s. Its ads have always been at the forefront of innovation – in 1912,<br />

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they’ve acquired the talents of Carlu, one of the top posterists in France at<br />

the time, to create a rather bizarre, but eye-catching, centaur-cum-jockey<br />

to promote the beverage. As the text reads, even for the most unusual of<br />

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Est: $6,000-$7,000.<br />

240 241<br />

242<br />

242. Désarmement. 1932.<br />

���1 �8 x 61 3 RAMON CASAS (1866-1932)<br />

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Imp. H. Chachoin, Paris<br />

245. Job. 1900.<br />

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One of Carlu’s most famous images for the<br />

peace movement, this photomontage design<br />

boldly calls for the disarmament of all nations.<br />

As missiles fall from the sky, the agonized faces<br />

of a mother and her child are shown screaming<br />

below. Incidentally, the woman used in the<br />

243. Pépa Bonafé. 1928.<br />

��� 3 �� x 22 1 �2 in./37.5 x 57.2 cm<br />

Imp. Marcel Picard, Paris<br />

Cond A/Usual folds.<br />

Est: $1,000-$1,200.<br />

ALOIS CARIGIET (1902-1985)<br />

244. Fein-Kaller. 1959.<br />

35 3 �� x 50 in./90.7 x 127 cm<br />

Buchdruck, Zurich<br />

Cond A.<br />

Obviously a preferred mascot for the brand<br />

(see PAI-L, 162), this Westie is performing<br />

slightly new tricks in honor of his dapper duds.<br />

Sadly, this Swiss company, which opened in<br />

1895, just closed in June of 2011.<br />

Est: $1,200-$1,500.<br />

243<br />

18 x 23 3 �� �������������������<br />

Société Lyonnaise de Photochromogravure, Lyon<br />

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For the brand best known through its ads by<br />

Mucha (see������������������������������������<br />

sophisticated image of a thoughtful brunette<br />

quietly enjoying her cigarette rolled in Job paper.<br />

����������������������������������������<br />

Est: $1,400-$1,700.<br />

Hadley Richardson. This is the rare, largeformat<br />

version of the poster.<br />

JOHANN G. VAN CASPEL (1870-1928)<br />

Est: $4,000-$5,000.<br />

246. Maypole Soap. 1896.<br />

31 x 83 1 �2 in./78.6 x 212.3 cm<br />

Steendr, Amsterdam<br />

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Around the turn of the century, it seems as if<br />

LI, 188<br />

dozens of eye-catching posters were created<br />

Outside of a few minor credits in small<br />

for Maypole Soap – which, incidentally, is not<br />

productions for stage and screen, little is<br />

truly a soap but a fabric dye that will color your<br />

known about the comedienne Pépa Bonafé. clothing any shade of the rainbow. This two-sheet<br />

How and why Carlu was chosen to create<br />

poster is perhaps the most charming in domestic<br />

a poster for her is even more of a mystery,<br />

simplicity, the child making eye contact with us<br />

especially considering that this is the only<br />

as she proudly holds up a handful of newly-dyed<br />

poster in his oeuvre for a woman. Behind her hair ribbons.<br />

������������������������������������������<br />

Est: $2,500-$3,000.<br />

tragedy, both inspired by the performer’s own<br />

face – a reminder that a true actor walks the<br />

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244<br />

245<br />

246

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