15MB PDF file - The International Poster Center
15MB PDF file - The International Poster Center
15MB PDF file - The International Poster Center
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EMIL CARDINAUX (1877-1936)<br />
240. Palace Hotel / St. Moritz. 1920.<br />
35 7 �8 x 50 1 �� in./91 x 127.6 cm<br />
Wolfsberg, Zürich<br />
Cond A-/Slight creases.<br />
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One of Cardinaux’s best and most evocative posters, viewing it is like<br />
recalling a hazy memory from your childhood, a minute-long moment<br />
of someone turning around to look at you. It is the long-lost vacation<br />
photograph incarnate. <strong>The</strong> main purpose of the poster – the promotion of<br />
St. Mortiz as a winter sports hot spot – is left to the background. Instead,<br />
the idling tourist, an elegantly-bundled lady, is the focus, her party deep in<br />
lazy chit-chat while skaters glide by their chairs. It is as if he is saying that<br />
while we all know the Alps are the ideal spot to enjoy all the athletic events<br />
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Est: $12,000-$15,000.<br />
JEAN CARLU (1900-1997)<br />
241. Cinzano. 1950.<br />
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Cond B+/Tears at folds.<br />
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One of Italy’s signature beverages, Cinzano has been in production since<br />
the 1700s. Its ads have always been at the forefront of innovation – in 1912,<br />
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they’ve acquired the talents of Carlu, one of the top posterists in France at<br />
the time, to create a rather bizarre, but eye-catching, centaur-cum-jockey<br />
to promote the beverage. As the text reads, even for the most unusual of<br />
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Est: $6,000-$7,000.<br />
240 241<br />
242<br />
242. Désarmement. 1932.<br />
���1 �8 x 61 3 RAMON CASAS (1866-1932)<br />
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Imp. H. Chachoin, Paris<br />
245. Job. 1900.<br />
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One of Carlu’s most famous images for the<br />
peace movement, this photomontage design<br />
boldly calls for the disarmament of all nations.<br />
As missiles fall from the sky, the agonized faces<br />
of a mother and her child are shown screaming<br />
below. Incidentally, the woman used in the<br />
243. Pépa Bonafé. 1928.<br />
��� 3 �� x 22 1 �2 in./37.5 x 57.2 cm<br />
Imp. Marcel Picard, Paris<br />
Cond A/Usual folds.<br />
Est: $1,000-$1,200.<br />
ALOIS CARIGIET (1902-1985)<br />
244. Fein-Kaller. 1959.<br />
35 3 �� x 50 in./90.7 x 127 cm<br />
Buchdruck, Zurich<br />
Cond A.<br />
Obviously a preferred mascot for the brand<br />
(see PAI-L, 162), this Westie is performing<br />
slightly new tricks in honor of his dapper duds.<br />
Sadly, this Swiss company, which opened in<br />
1895, just closed in June of 2011.<br />
Est: $1,200-$1,500.<br />
243<br />
18 x 23 3 �� �������������������<br />
Société Lyonnaise de Photochromogravure, Lyon<br />
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For the brand best known through its ads by<br />
Mucha (see������������������������������������<br />
sophisticated image of a thoughtful brunette<br />
quietly enjoying her cigarette rolled in Job paper.<br />
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Est: $1,400-$1,700.<br />
Hadley Richardson. This is the rare, largeformat<br />
version of the poster.<br />
JOHANN G. VAN CASPEL (1870-1928)<br />
Est: $4,000-$5,000.<br />
246. Maypole Soap. 1896.<br />
31 x 83 1 �2 in./78.6 x 212.3 cm<br />
Steendr, Amsterdam<br />
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Around the turn of the century, it seems as if<br />
LI, 188<br />
dozens of eye-catching posters were created<br />
Outside of a few minor credits in small<br />
for Maypole Soap – which, incidentally, is not<br />
productions for stage and screen, little is<br />
truly a soap but a fabric dye that will color your<br />
known about the comedienne Pépa Bonafé. clothing any shade of the rainbow. This two-sheet<br />
How and why Carlu was chosen to create<br />
poster is perhaps the most charming in domestic<br />
a poster for her is even more of a mystery,<br />
simplicity, the child making eye contact with us<br />
especially considering that this is the only<br />
as she proudly holds up a handful of newly-dyed<br />
poster in his oeuvre for a woman. Behind her hair ribbons.<br />
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Est: $2,500-$3,000.<br />
tragedy, both inspired by the performer’s own<br />
face – a reminder that a true actor walks the<br />
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244<br />
245<br />
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