Planning education to care for the earth - IUCN Knowledge Network

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Australia: education for the Great Barrier Reefpractices.The GBRMPA education and information programme provides orarranges for the provision of educational, advisory and informationalservices which will ensure public participation.All GBRMPA staff are regarded as extension agents, and there is aneducation and information service (15 specialist staff) disseminatinginformation and providing a range of community education and extensionservices. The Great Barrier Reef Aquarium, with a specialist staff and over100 volunteer guides is the major educational facility, helping to shape theattitudes of visitors and behaviour towards conservation and protection of theReef.Zoning information kits contain interpretative maps of the entire regionwhich are sold by many outlets throughout Queensland. These maps explainhow zoning affects fishing, collecting, camping, research and tourism.Public participation programmes make extensive use of the media, publicmeetings, liaison with user groups, displays and advertising as a means ofassociating community groups with the development of zoning andmanagement plans. Every effort is made to resolve problems throughconsultation, and “focus group” social market research is used to balancequantitative responses.A zoning plan may take up to two years to plan and develop with the help ofpublic involvement. Two three-month periods of public participation arearranged for each new plan.GBRMPA believes that if people help to develop management plans for theReef they will be more committed to its conservation. An educatedcommunity becomes a caring and concerned community which willvoluntarily form a marine conservation group. ( In 1993, when the Low Isleslighthouse was automated and the keeper’s position became redundant, thelocal Port Douglas/Mosman community formed the Low Isles ProtectionSociety and successfully lobbied the federal government to buy the lease.The society co-manages the coral cay and provides voluntary assistance andtransport of supplies valued at about $100,000 a year - half the cost ofkeeping a full-time ranger. Local enthusiasts are being trained in reefinterpretation and conservation).Many sectors of the community were consulted in developing a 25-yearstrategic plan for the future of the World Heritage Area. The plan - first ofits kind in the world - establishes the directions to be taken in conserving theReef’s natural resources while adhering to the principles of ecologicallysustainable use into the 21st century. It is influencing the planning ofgovernment, private and voluntary agencies.A particular effort is made by GBRMPA in extension work with the largeuser groups, such as commercial and recreational fishing, aboriginalcommunities or the tourist industry. Fishing industry consultants assist theAuthority in liaison and joint projects such as mapping, establishment ofadvisory committees and training workshops for Marine Park field staff.137
Planning education to care for the earthMany community organizations receive support from GBRMPA indeveloping educational materials or projects about the Marine Park.Educational resourcesBooks, maps, posters, videos, research publications and brochures producedby GBRMPA are in great demand from educational institutions, touristoperators, private publishers and others seeking information on the Reef.Many of these productions have received national awards for their quality.Nearly all publications are on sale.Television advertising on regional networks has been a successful way ofraising awareness about conservation and management. A series of five 30-second TV commercials targeting recreational anglers with messages aboutzoning, and the effects of overfishing, pollution, and anchor damage was runin conjunction with seminars, direct mail advertising with boat owners, localnewspaper editorials and school activities for the national “Seaweek” in1990. An evaluation rated this campaign as highly successful.“Deckhand”, a video programme to inform and communicate with over 500licensed commercial fishermen on issues affecting their industry in theMarine Park, has been co-sponsored by government agencies, suppliers ofmarine equipment and industry and has received considerable support fromfishermen. The video communication concept is a cost-effective method toreach any target audience.The Reef is high on the list of environmental education topics in Australianschools, and its popularity has led to the production of special curriculumresource materials for geography, science and social studies classes.“Project Reef Ed” is a multi-disciplinary, activity-based reference book forsenior teachers. Developed by GBRMPA, this book has been widelydistributed in secondary schools. Almost 2,000 copies have been sold.Designed by a team of educators, the book proposes over 150 field orclassroom activities for students. Working with leading environmentaleducators, GBRMPA staff conduct teacher training workshops, advise Stateand regional education departments about Reef studies and sponsor manyschool-based projects, including site monitoring, and “adopt-a-beach”conservation projects. Prospective sponsors are encouraged to support danceand drama performances about the marine environment which appeal toyoung people.The Department of Environment and Heritage provides information on theReef through its network of regional offices and interpretative centres.Marine Park rangers maintain a high level of public contact. Interpretativecentres at Cardwell, Airlie Beach and Heron Island attract thousands ofpeople wanting to learn about the Reef and the need for conservation.Interpretative displays and educational programmes have been created forvisitors at tourist resorts such as Lady Elliott Island, Heron Island andDaydream Island.138
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Planning educationto care for the e
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IUCN - The World Conservation Union
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Published by:IUCN, Gland, Switzerla
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Planning education to care for the
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ForewordMy introduction to IUCN - T
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Planning education to care for the
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Pllanning education to care for the
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Influences on pro-environmental pra
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Influences on pro-environmental pra
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Behaviour, social marketing and the
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Social marketing• Perceived benef
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Social marketingnew behaviours. The
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Social marketingchecklist of such d
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Social marketingThe recycling conta
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Social marketing2. Listen to the pe
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A basis for environmental education
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Basis for EE in the Sahelinstitutio
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Basis for EE in the SahelThe stages
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Basis for EE in the SahelCommentsIt
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Communication: an instrument of env
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Communication: an instrument of pol
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Pllanning education to care for the
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Effects of education on seabird con
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Environmental education programmes
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Environmental education in a Brazil
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Environmental education in a Brazil
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Addressing urban issues through env
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Urban issues through environmental
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CAMPFIRE programme•manage and exp
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CAMPFIRE programmeTable 1. Some exa
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CAMPFIRE programmeCAMPFIRE is now l
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CAMPFIRE programmeFurther ReadingCh
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IUCN education in Sahel and West Af
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Matter of motivationlaboratory test
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