Planning education to care for the earth - IUCN Knowledge Network

Planning education to care for the earthAudience / BehaviourAssess / MonitorProductImplementPricePromotionPlacePlanPre-ContemplationPretestMaintenanceContemplationDecisionMaking ActionFigure 5. Applied Behavioural Changes Framework.Four sub-areas were delineated for observation purposes:• near a concession stand where an attractive signboard on theimportance of recycling had been placed, alongside a clearlymarked container for plastic, glass and aluminum plus atraditional garbage bin;• a street corner, not served by the concession stand, but witha recycling container and a traditional bin;• a highly congested bus stop in front of the Lincoln Memorialwhere the same signboard had been placed;• a concession area near the Lincoln Memorial with multiplegarbage receptacles, the recycling sign and a rest area forvisitors.Existing signsThe signboard made three points. It defined for the public that glassbottles, plastic bottles, foam cups and take-out containers, and aluminumcans should be placed in bins separate from other garbage (the articleswere depicted and there was also an illustration of two young childrenusing the recycling container). Secondly, it illustrated the technology ofrecycling, and finally it indicated how much garbage is produced on theMall every week.16