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Planning education to care for the earth - IUCN Knowledge Network

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Urban issues through environmental <strong>education</strong>cooperate in <strong>the</strong> project and a room was set aside in each school <strong>to</strong> s<strong>to</strong>re <strong>the</strong>waste.CEE South, local environmental groups, and motivated citizens helpedteachers and children <strong>to</strong> identify <strong>the</strong> kinds of waste <strong>to</strong> be collected. A local<strong>the</strong>atre group <strong>to</strong>ured <strong>the</strong> district per<strong>for</strong>ming plays and skits on environmental<strong>the</strong>mes including garbage.This team ef<strong>for</strong>t in schools and clubs consisted of lectures, demonstrations,street plays and <strong>the</strong> presentation of recycled bags, bins, stickers and posters.After a month of campaigning, agents were sent out <strong>to</strong> collect <strong>the</strong> wastematerials, segregate <strong>the</strong>m, and pay <strong>the</strong> schools accordingly. Schools andchildren who had done well received prizes and <strong>the</strong> money was used <strong>to</strong> starteco-clubs, go <strong>for</strong> excursions, pay <strong>for</strong> scholarships and buy books.In a special three-day campaign, children and <strong>the</strong>ir elders <strong>to</strong>ok large recycledplastic bags <strong>to</strong> clean up important <strong>to</strong>urist and pilgrim sites in <strong>the</strong> district. In<strong>the</strong>se places, which are severely littered, posters and banners were displayed,pamphlets handed out and plays per<strong>for</strong>med <strong>to</strong> explain <strong>the</strong> importance ofkeeping <strong>the</strong> district clean - especially of non-biodegradable waste. Thesurroundings of <strong>the</strong> schools were also tidied up.The “Clean Up Kodagu Campaign” was a public campaign which had anexcellent media mix. There were lectures, demonstrations, songs, drama and<strong>education</strong>al materials distributed which had <strong>the</strong> effect of mobilising <strong>the</strong>community. “Clean Up Kodagu” was a success not only because it removed35,000 kg. of solid waste from <strong>the</strong> district, but also because it generatedinterest in school children and college students about waste management. Itshowed that <strong>the</strong>y are curious <strong>to</strong> know more about <strong>the</strong> environment and itsglobal implications and that <strong>the</strong>y are willing <strong>to</strong> contribute <strong>to</strong> <strong>the</strong> ef<strong>for</strong>t <strong>to</strong>make <strong>the</strong>ir district a cleaner and safer place in which <strong>to</strong> live. They have abetter chance of becoming environmentally conscious adults.Lessons learnedBe<strong>for</strong>e undertaking an <strong>education</strong>al programme, first study <strong>the</strong> socioeconomic,cultural and environmental situation. Then plan a strategybased on <strong>the</strong> community needs and aspirations. Implementation isdependent on working out a plan with details of how one is going <strong>to</strong>communicate. The process is never smooth as it is not possible <strong>to</strong>anticipate all <strong>the</strong> difficulties that will arise in working withcommunities. It is necessary <strong>the</strong>re<strong>for</strong>e <strong>to</strong> review <strong>the</strong> processes andadjust <strong>the</strong> methodologies <strong>to</strong> suit each situation. So evaluation shouldbe simple and feed back in<strong>to</strong> <strong>the</strong> process.65

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