Planning education to care for the earth - IUCN Knowledge Network

Planning education to care for the earthnot with the idea of establishing development activities inside the park, butrather of gaining public support through raising awareness of the value of theprotected area.The programme was designed for students and later for the entire communitysurrounding the park and other areas where the black lion tamarin is found.Due to its rarity, the black lion tamarin became a charismatic symbol of theeducation programme for the region. It generated public pride which makesit possible to try to protect the whole ecosystem where the primate is found.For the Black Lion Tamarin Programme a continuous evaluation procedurewas adopted to ensure effectiveness at each step from conception tocompletion. The PPP evaluation model (planning-process-product) was used,and the evolution of the project in these three stages is described in thispaper.Programme EvaluationPlanning•needs•community contacts•goals and objectives•target public•available resources(human and material)•institutional support•funding proposalsProgrammestructure and designProcess•methods•design &establishment ofactivities•strategies(pre-visit; onsite;post-visit)•staff training•administrationDecisions on changes& improvementsProduct•achievement of goals& objectives•expected results•unexpected results•using data forprogramme recycling•using data forprogramme support•publishing resultsRecycling DecisionsFigure 1. The PPP Model for Programme Evaluation. Modified formJacobson (1991) and Padua & Jacobson (1993).PlanningNeeds, goals, objectives, the target public, constraints and availableresources were first defined. A preliminary survey showed that local peoplehad very little prior environmental knowledge. Interviews with teachers andcommunity leaders helped to assess the different contextual aspects.52