Investor Relations

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FOURTH QUARTEROCTOBER NOVEMBER DECEMBER This is a good time of theS M T W T F S S M T W T F S S M T W T F S1 2 3 4 5 6 7 1 2 3 4 1 28 9 10 11 12 13 14 5 6 7 8 9 10 11 3 4 5 6 7 8 915 16 17 18 19 20 21 12 13 14 15 16 17 18 10 11 12 13 14 15 1622 23 24 25 26 27 28 19 20 21 22 23 24 25 17 18 19 20 21 22 2329 30 31 26 27 28 29 30 25 26 27 28 29 30Event Communication ChannelsFinancial situation Press release Consolidated financial statementsThird quarter Presentation Annual report year to organize an analyst day,but not during the quarterlyearnings reporting period. The fourth quarter is whenthe IRO: Prepared the budget forthe following year Launches calls fortenders to select serviceproviders, particularlyfor the annual reportAnalyst Day Conference call Roadshows Shareholder Press conference letter Updated the financialcalendar Measures theeffectiveness of its IRprogram Drafts its IR strategyproposal to seniormanagement for thefollowing year97
98INVESTOR RELATIONSThe IRO will pay particular attention to seeing that the company has notonly all of the relevant data and performance indicators, but also enoughpreparation time to develop content for the Investor Relations messages andstrategy. The IRO will also want to find out about the competition’s financialcalendar to avoid any overlaps: earnings releases and conference calltimes, participation to broker-sponsored events, field trips, investor day, andso on. It is not unusual for the IRO to ask sell-side analysts for industrywidecalendars or to contact peers in other companies to find out about theirrespective schedules of events, if they are not available on their Web sites.Timelines (see Resources) for each event can begin only after the calendarhas been established. While designating owners of the event, it reducesthe level of execution risk and helps identify potential productivity gainsand savings. For instance, early advance planning and scheduling may helpyou obtain attractive prices on meeting rooms and venues or documentationmailing costs for the annual meeting. Furthermore, analysts will appreciatereceiving a “save-the-day” before invitations arrive from the competition.3.4.2 Financial Calendar ContentThe calendar should include, at the very least, the regulatory disclosuredeadlines for announcing sales and earnings and holding the AGM.It is then going to be supplemented with additional internal dates (boardof directors’ meetings, insider-trading black-out periods, dividend paymentdate). Other events such as quiet periods as well as blackout periodsdescribed below, should be factored in. And school holidays, too!All these in turn determine the company’s annual calendar and InvestorRelations program. The Investor Relations department will add any eventsfor shareholders, financial analysts, investors, and/or the media, which itwill be organizing at its own initiative or attend, such as follows:Earnings conference calls,Nonfinancial news releases (new business wins, corporate events, productlaunches),Investor conferences,Roadshows,Analyst and investor days,Site visits,Trade show appearances.
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INVESTOR RELATIONS
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Investor RelationsPrinciples and In
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ContentsList of IllustrationsIntrod
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CONTENTSvii3.3 Understanding Market
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CONTENTSix4 Measuring The Value Of
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IntroductionAll things being equal,
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INTRODUCTIONxiiion the primary mark
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CHAPTER 1Competing forCapitalBringi
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COMPETING FOR CAPITAL 3FoundersShar
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COMPETING FOR CAPITAL 5attract and
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COMPETING FOR CAPITAL 7OfferDemandS
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COMPETING FOR CAPITAL 9are robust e
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COMPETING FOR CAPITAL 11 Develop an
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COMPETING FOR CAPITAL 13image long
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COMPETING FOR CAPITAL 15ensure that
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COMPETING FOR CAPITAL 17The company
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COMPETING FOR CAPITAL 19will benefi
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COMPETING FOR CAPITAL 21Because deb
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COMPETING FOR CAPITAL 23Pre-IPOEsta
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SEVEN KEYS TO SUCCESSFUL INVESTOR R
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Page 62 and 63: SEVEN KEYS TO SUCCESSFUL INVESTOR R
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IMPLEMENTING BEST PRACTICES IN INVE
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MEASURING THE VALUE OF INVESTOR REL
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Resources6.1 The CEO Investor Relat
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RESOURCES 1736.3 Earnings Presentat
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RESOURCES 175Today’s investor day
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RESOURCES 1776.5 Investor Relations
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RESOURCES 179Your commitment to sen
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D-7 Audit committee meetingFinal ro
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Indexaccounting standards, 35, 57,
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INDEX 185disclosure, 2, 9, 11, 44,
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INDEX 187investor relations - conti
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INDEX 189risk, 4, 6, 38, 54, 72, 87
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