Investor Relations

IMPLEMENTING BEST PRACTICES IN INVESTOR RELATIONS 159International Best PracticesUse every opportunity to identify your shareholders.Don’t forget school holidays when you plan your annual financialcalendar, in your home country as well as in your target cities forroadshows.When you go roadshowing abroad, make sure your presentationis adapted to the local habits and culture. Give main orders ofmagnitude in local currency.Always remember to send out a “thank you” note after meetingwith an investor. This is an efficient way to get direct feedbackfor free.Make sure your Investor Relations Web site is your Number Oneinformation platform.Structure your earnings presentation around the same keymessages as those in your press release.Avoid giving your opinion on how cheap you think yourstock is.Put crisis-proof procedures in place.