Investor Relations

124INVESTOR RELATIONSlanguages be identified, and archives of historical information be stored forseveral years. There should be regular reviews about how the site can beupgraded in terms of content or navigability. Create microsites to keep the investment community and othersupdated about a bid, a transaction. The Internet is likely to be the mostefficient way to get your story across how you want it told, to an audiencethat will increase exponentially during a deal or a crisis situation. Make the Web site user friendly, easy to navigate, comprehensive,and convenient, and as the ultimate information source about your company,in accordance with current regulations. It should help users understand moreabout the company’s businesses and markets. This means that a glossary may be included, along with otherfeatures such as videos of field trips and sector analyses. Online Investor Relations is accessible to all, with no restrictionsor password. This may apply for the blind, partially sighted, and hard ofhearing, if you are planning on posting webcasts of Investor Relationsevents, for instance. Pages may be translated into several languages andcurrency converter are sometimes available too. The more accessible thesite, the more likely people are to use it and understand the company.Viewing the Web site from the user’s perspective will help you ensure thatyour information will never be more than just a few clicks away and that itfeature the most commonly used headings that make sense to both professionalsand the average visitor. Adequate programming will allow you tooffer the possibility to print or e-mail pages. While some sections may be devoted to certain categories of visitor(for the analyst, the journalist, the individual shareholder, the industryanalyst). The format used for a particular type of information should fitthe audience’s needs. In general, HTML and PDF will meet most users’needs. But extra care may be required for your Web site to be copied, transferred,printed, and read from hand-held devices as well. Add interactive,graphics-based tools and a spreadsheet functionality for financial tablesfor analysts: They will take these data, feed them into their models, createcharts, and make calculations. This is will often help differentiate yourInvestor Relations Web site from the crowd.3.6.3.2 Site contentWeb sites and sections specifically devoted to investors are generallydesigned in the following way: Homepage. It should be possible to move directly to the “InvestorRelations” section from the homepage of the corporate site. Headings