Investor Relations

CHAPTER 2Seven Keys toSuccessful InvestorRelationsIn order to effectively use Investor Relations as a competitive differentiatoron financial markets, a specific mindset needs to be adopted by the company.It is going to be a combination of the following:Clearly defined goals,Management’s commitment,Organizational efficiency,Quality information systems,Understanding of and compliance with legal obligations,Ability to anticipate future changes in financial communications.Applying each of the principles listed above, with an integrated visionshared by the entire executive team, is going to be mission critical in achievingbest-practice Investor Relations in a measurable way.24