Investor Relations

INDEX 187investor relations – continuedtools, 51–5, 118–52see also organizationissuer, 1, 12, 16, 20, 38, 40, 48, 52, 60–4, 67–9,73, 79–83, 86, 110, 129, 131, 141, 165, 172jargon, 91job description, 42, 44, 139journalist, 124, 136, 177, see also media; presskey performance indicator, 105, 107kitinformation kit, 9press kit, 13, 131labor dispute, 60language, 12, 14, 34, 41, 69, 100–3, 108, 122,129, 132, 140, 146, 152, 177legal department, 70, 91, 93, 116legal obligation, 2, 10, 17, 24, 29, 34, 45, 56, 63,65, 67, 70, 109, 116, 119legal requirements, 58–70, see also regulation;regulatory change; regulatory requirementlegislation, 66leverage, 39, 87limited partner (LP), 20listing, 1, 2, 4, 7, 18, 30, 53, 70, 72, 93, 163, 182,see also going-public; initial public offeringlobbying, 35, 73lock-up, 18logistics, 12, 13, 40, 44, 137, 138, 141–3, 149,158, 179logo, 13, 63long term, 2, 6, 30, 39, 54, 57, 87, 92, 111, 119,168loyalty, 5, 75, 79, 85, 153macroeconomic, 3, 72, 84, 103, 110, 150mailing, 10, 56, 82, 98, 129, 153mailing list, 10, 129maintenance, 46, 48, 55, 62, 83, 103, 119management, 1, 3, 8, 9, 11, 24, 27–9, 31–3, 35,39–50, 54, 57, 59–61, 66, 70, 76, 82, 85–90,93, 101–11, 115–18, 120, 139–47, 153–7,160–9, 170, 174, 176, 179, see alsocompensation; senior managementmanager, 17, 38, 44, 88, 138, 142market authorities, 13, 29, 33, 58, 63, 68, 70, 99,102, 104, 108, 110, 154, 157market capitalization, 5, 30, 36, 71, 86, 87, 172market expectations, 30, 57, 78market intelligence, 9, 29, 33, 44, 48, 83market share, 75, 104, 128, 137marketing, 9–12, 15, 20, 26, 32, 38, 41, 52, 82,86, 123, 127, 138, 158, 162, 174material information, 91measurable, 4, 24, 169measurement, 18, 26, 161, 169media, 2, 4, 8, 11–14, 20, 25, 43, 47, 64, 67, 72,126, 129, 131, 155–7, 166, 182, see alsoblog; coveragemedia relations, 20, 32, 37, 42media trainer, 12medium-sized companies, 4, 32, 37, 43, 46, 48,58, 72meeting, 72, 81, 83, 85, 89–91, 98, 116, 120,133–6, 139, 145, 148, 159, 163, 173, 179,see also annual general meting; one-to-one,roadshowmergers and acquisitions (M&A), 59, 115message, 5, 10, 12, 14–18, 21, 28, 33–5, 41–9,54, 71–4, 91, 100–18, 120–2, 135, 140–2,145, 156, 165microeconomic, 3model, 6, 33, 118, 124, 143, see also analyst;business model; valuationmutual fund, 37, 82nationalization, 60, 154net income, 110, 120, 182news, 25, 64, 98, 107, 155bad news, 25, 54, 92, 101, 155good news, 101news agencies, 37, 63news flow, 5, 72, 91, 111, 149see also coveragenewspapers, 4, 37nondeal roadshow, 137nonfinancial information, 72nonresident, 169objective, 3, 9, 11, 25, 32, 52, 71, 75, 101, 105,107, 109–13, 142, 150, 160, 165, 171, seealso guidance; outlookobligation, 17, 80, 112offering, 3, 13, 30, 78, 136, see also initial publicoffering (IPO)one-to-one, 39, 135, 141, 163online investor relations, 124, 152online shareholder communications, 153open day, 141, 147operating expenses, 73operating income, 53, 73, 105, 112, 182operations, 1, 31, 33, 42, 66, 74, 93, 110, 115,120, 133, 138, 173, 182organization, 21, 58, 66, 72, 101, 116, 126, 134,149, 155, 173–5, 179outlook, 7, 54, 66, 72, 93, 108–12, 120, 133, 144,165, 173, 175, see also guidanceoutsource, 16, 20, 41, 48ownership, 31, 47, 50, 80, 85, 90, 134, see alsoshare, share ownership