Investor Relations

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SEVEN KEYS TO SUCCESSFUL INVESTOR RELATIONS 77International Best PracticesProvide senior management with regular feedback from themarket.Go out of your way to help analysts and media understand yourcompany: They’ll remember you!Build your Investor Relations tools so that they can help youmeasure the efficiency of your program.Be involved in educating employees on price-sensitive issues.Make sure press relations and Investor Relations work closelytogether.Investors and analysts are used to bad news. However, don’tsurprise them.
CHAPTER 3Implementing BestPractices in InvestorRelationsWhether your organization is planning an initial public offering (IPO), asecondary offering, a bond issue, or whether you are an entrepreneur lookingfor venture capital to finance your growth, Investor Relations is a toolto be leveraged and a process to be mastered by anyone competing forcapital.This chapter contains many easy-to-use and reliable pedagogical featuresthat can be used in real business life to implement a world-class, best- practice–oriented Investor Relations strategy, in the following order:Know your new Investor Relations “customers”Attract and retain new shareholdersUnderstand market expectationsDevelop the financial calendarCraft compelling messagesSelect and implement Investor Relations tools78
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INVESTOR RELATIONS
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Investor RelationsPrinciples and In
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ContentsList of IllustrationsIntrod
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CONTENTSvii3.3 Understanding Market
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CONTENTSix4 Measuring The Value Of
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IntroductionAll things being equal,
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INTRODUCTIONxiiion the primary mark
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CHAPTER 1Competing forCapitalBringi
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COMPETING FOR CAPITAL 3FoundersShar
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COMPETING FOR CAPITAL 5attract and
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COMPETING FOR CAPITAL 7OfferDemandS
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COMPETING FOR CAPITAL 9are robust e
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COMPETING FOR CAPITAL 11 Develop an
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COMPETING FOR CAPITAL 13image long
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COMPETING FOR CAPITAL 15ensure that
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COMPETING FOR CAPITAL 17The company
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COMPETING FOR CAPITAL 19will benefi
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COMPETING FOR CAPITAL 21Because deb
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COMPETING FOR CAPITAL 23Pre-IPOEsta
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SEVEN KEYS TO SUCCESSFUL INVESTOR R
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IMPLEMENTING BEST PRACTICES IN INVE
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MEASURING THE VALUE OF INVESTOR REL
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Resources6.1 The CEO Investor Relat
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RESOURCES 1736.3 Earnings Presentat
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RESOURCES 175Today’s investor day
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RESOURCES 1776.5 Investor Relations
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RESOURCES 179Your commitment to sen
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D-7 Audit committee meetingFinal ro
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Indexaccounting standards, 35, 57,
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INDEX 185disclosure, 2, 9, 11, 44,
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INDEX 187investor relations - conti
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INDEX 189risk, 4, 6, 38, 54, 72, 87
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Investor Relations

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