Investor Relations

viiiCONTENTS3.6.5.2 Structure of the annual report 1283.6.5.3 Distribution of annual reports 1293.6.6 Shareholder Letter 1303.6.7 Financial Advertising 1313.6.8 Press Kits 1313.6.9 Public Meetings 1323.6.10 Solving the “Who Meets Who” Problem 1333.6.11 Successful Investor Relations Meetings Tactics 1343.6.12 One-to-One Meetings 1353.6.13 Roadshows 1363.6.13.1 Roadshow format 1363.6.13.2 To go solo or to use a bank 1373.6.13.3 Roadshow participants 1373.6.13.4 Ten rules for successful roadshows 1383.6.14 “Reverse Roadshow” 1403.6.15 Conferences 1413.6.16 Analyst and Investor Days 1413.6.16.1 Objectives 1423.6.16.2 Planning 1423.6.16.3 Location 1433.6.16.4 Content 1433.6.16.5 Feedback and debriefing 1443.6.17 Conference Calls 1453.6.17.1 Making the best use of technology 1453.6.17.2 Script and presentation 1453.6.18 Open Days 1473.6.19 The Annual General Meeting (AGM) 1483.6.20 Factbooks 1503.6.21 Written Disclosure Policy 1503.6.22 The Shareholder Guide 1513.6.23 Corporate Social Responsibility Report 1523.6.24 Fact Sheets 1523.6.25 Deploying Technological Innovation inInvestor Relations 1523.7 Enhancing Shareholder Loyalty and Retention 1533.7.1 Extracting Value from the Shareholder Base 1533.7.2 Combining Financial and CorporateCommunications Strategies 1543.8 Dealing with Crisis Communication inInvestor Relations 1543.8.1 Anticipating, Just in Case ... 1553.8.2 Joining Press Relations and Investor Relations Forces 156