Investor Relations

126INVESTOR RELATIONS Information for bondholders and credit analysts. This DebtInvestor Relations section notably features credit ratings, a list of bond issuesand main characteristics (amount, coupon, and maturity), standard coverageratios, covenants, presentations made during bond roadshows, issueprospectuses and contact information in Investor Relations, and finance ortreasury departments. Frequently asked questions. This section is organized by themeand summarizes the questions most frequently asked about the stock or thecompany’s organization, dividend policies, businesses, strategy, and outlook. Corporate governance. Here, the company describes its legalstructure, management organization, and executive management with biographiesof top executives, along with how they operate and how their workis evaluated. Company bylaws should be downloadable. Sustainable development. Company policy with regard to socialaffairs, environmental protection, and risk management is described andrelated benchmark indicators are given. Contacts. The names and complete contact information of thosein charge of investor, shareholder, and press relations are found here. Thiscreates a much more positive image than when the company hides behindan anonymous department name with a general switchboard phone numberand e-mail address for all inquiries. The list may also include contactinformation for service providers, authorized communications agencies,stock-transfer agent, and custodian banks.In addition to press releases, presentations, and other Investor Relationssupporting materials, you may consider developing content specificallyfor the Web site, with interactive as well as static elements, such as videoswebcasting management interviews.It may also be useful to include the following information:A list of analysts that cover the stock,Consensus earnings and estimates,A tab to review acquisitions and asset disposals.The Web site can also be divided up in sections addressing specific audiences:journalists, retail shareholders, industry analysts, and analysts/investors.3.6.4 Blogs and Social MediaThe Internet has given rise to the “blog” (for “Web log”) phenomenon:Beyond the traditional media, it is supposed to provide a means to connect