Investor Relations

152INVESTOR RELATIONS3.6.23 Corporate Social Responsibility ReportIn a majority of markets, publishing a CSR report is not a legally requireddocument (some specific disclosure may be mandatory in other documents,though), but increasingly, a strongly recommended one. It is targeted notonly to a wider audience that encompasses the investment community, butalso to key stakeholders such as customers, partners, governments, regulators,local communities, and employees.As previously discussed, socially responsible investors and sustainabilityfactors are playing a growing role in investment decision making.Therefore, CSR reports focus on the company’s values, its environment,workplace, diversity of employees, relationships with suppliers, and keycommunities.3.6.24 Fact SheetsA fact sheet (see Resources) is an attractively designed and presented onepagesnapshot of a company. It states the investment case and lays out keyfacts and figures and other statistics vital to the investment decision-makingprocess.This document is intended to be updated as often as needed, in orderto reflect any significant event (such as an acquisition or change in seniormanagement).3.6.25 Deploying Technological Innovationin Investor RelationsOnline Investor Relations is certainly gathering pace. When used intelligently,technological innovation can be a powerful tool for promoting acompany’s Investor Relations and differentiating it from the competition. Itcan help convey the image of a company that, at the same time, offers stateof-the-art,cutting-edge Investor Relations tools and transparency.The Internet enables firms to disseminate financial information throughan ever larger number of channels, including the following:Live broadcasts or rebroadcasts of public events like earnings presentations,AGMs, and analyst days, with sound, video or both, and possiblysimultaneous translation into a second language;Downloading of these files to personal digital assistants, hand-helddevices like latest generation mobile phones;Uploading of virtual site visits, roadshows, or conferences (“webinars”);