Investor Relations

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COMPETING FOR CAPITAL 23Pre-IPOEstablish rigorous andprofessional processes,including robust financialreporting systemsGo for excellence in termsof Investor Relations andproactive communicationswith capital market playersBuild a strong financialimage that speaks of qualityand consistency, in form aswell as in contentInspire confidenceBe clear, concise, andconvincingInternational Best PracticesPost-IPO (“aftermarket”)Understand and conquer thecompetition: the other listedcompaniesComply with strict regulatoryconstraintsFind the optimum betweenshort-term requirements ofthe financial markets andthe company’s longer-termobjectivesMaintain and increase theinterest generated by IPOKnow how to devote timeand resources to remain onthe analysts’ and investors‘radar screens
CHAPTER 2Seven Keys toSuccessful InvestorRelationsIn order to effectively use Investor Relations as a competitive differentiatoron financial markets, a specific mindset needs to be adopted by the company.It is going to be a combination of the following:Clearly defined goals,Management’s commitment,Organizational efficiency,Quality information systems,Understanding of and compliance with legal obligations,Ability to anticipate future changes in financial communications.Applying each of the principles listed above, with an integrated visionshared by the entire executive team, is going to be mission critical in achievingbest-practice Investor Relations in a measurable way.24
Page 2 and 3: INVESTOR RELATIONS
Page 4 and 5: Investor RelationsPrinciples and In
Page 6 and 7: ContentsList of IllustrationsIntrod
Page 8 and 9: CONTENTSvii3.3 Understanding Market
Page 10 and 11: CONTENTSix4 Measuring The Value Of
Page 12 and 13: IntroductionAll things being equal,
Page 14 and 15: INTRODUCTIONxiiion the primary mark
Page 16 and 17: CHAPTER 1Competing forCapitalBringi
Page 18 and 19: COMPETING FOR CAPITAL 3FoundersShar
Page 20 and 21: COMPETING FOR CAPITAL 5attract and
Page 22 and 23: COMPETING FOR CAPITAL 7OfferDemandS
Page 24 and 25: COMPETING FOR CAPITAL 9are robust e
Page 26 and 27: COMPETING FOR CAPITAL 11 Develop an
Page 28 and 29: COMPETING FOR CAPITAL 13image long
Page 30 and 31: COMPETING FOR CAPITAL 15ensure that
Page 32 and 33: COMPETING FOR CAPITAL 17The company
Page 34 and 35: COMPETING FOR CAPITAL 19will benefi
Page 36 and 37: COMPETING FOR CAPITAL 21Because deb
Page 40 and 41: SEVEN KEYS TO SUCCESSFUL INVESTOR R
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SEVEN KEYS TO SUCCESSFUL INVESTOR R
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IMPLEMENTING BEST PRACTICES IN INVE
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SECOND QUARTERAPRIL MAY JUNES M T W
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FOURTH QUARTEROCTOBER NOVEMBER DECE
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MEASURING THE VALUE OF INVESTOR REL
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Resources6.1 The CEO Investor Relat
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RESOURCES 1736.3 Earnings Presentat
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RESOURCES 175Today’s investor day
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RESOURCES 1776.5 Investor Relations
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RESOURCES 179Your commitment to sen
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D-7 Audit committee meetingFinal ro
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Indexaccounting standards, 35, 57,
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INDEX 185disclosure, 2, 9, 11, 44,
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INDEX 187investor relations - conti
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INDEX 189risk, 4, 6, 38, 54, 72, 87
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Investor Relations

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