Investor Relations

40INVESTOR RELATIONSIn this way, the IR department can play a proactive role in helping managementshaping its strategy and thus gain this much desired “seat at the table.”2.3.4 Investor Relations: Profilesand Job DescriptionsThere are probably as many ways to organize an IR department as there arecompanies. In all cases, however, the main goals are the same:Bring together the types of skills needed to produce quality InvestorRelations,List all actions and tasks that are required to design and implement theInvestor Relations program.The suggested organizational chart (figure 2.6) below aims chiefly to do thefollowing:Describe in more detail how the work is to be divided,Give some ideas for describing the positions that might have to becreated (relations with retail investors) or adapted (administrative assistants,logistics).The structure and size of the team may evolve over time by bringing onboard outside specialists or temporary staff, or by creating new positions.The need for more personnel will be chiefly determined by the following:The number of retail shareholders and whether a dedicated InvestorRelations program is designed for them;How the issuer manages its relationships with the international financialcommunity and the level of interaction required with analysts andinvestors outside the country;Investor Relations OfficerAdministrationIR Support and LogisticsDeputyInvestor RelationsIR tools andSystemsIndividualInvestorsDebt IRFigure 2.6 Investor Relations Organizational Chart