Investor Relations

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INTRODUCTIONxiiion the primary market to the post-IPO or “after market” life. As such, itputs particular emphasis on the need for Investor Relations to be adequatelypositioned within the company to ensure optimal performance in capitalmarkets over the long term. It presents the role of the Investor Relationsfunction in a two-dimensional manner that is comparable to customer–supplier relationships.Chapter 2 analyzes the key factors needed to create successful InvestorRelations. It first focuses on the value of senior management commitmentto the program, and stresses that being able to rely on robust informationsystems is an absolute prerequisite. The reader will also learn why it isimportant to fully understand disclosure requirements and comply withlegal obligations. Practical insight is then provided on how to professionallystructure and implement a strategic Investor Relations program. It aims toanswer questions such as “Whom should the Investor Relations departmentreport to?” “What are the major responsibilities of Investor Relations?”“How to budget Investor Relations actions?” “How to decide between outsourcingInvestor Relations and keeping it in-house?”Chapter 3 explains how to articulate a methodological approach todesign a winning Investor Relations strategy with which companies attractand retain shareholders or fund providers, ranging from effective annualreports to crisis communications management. The Investor Relationsstrategy will help get coverage from the media and financial analysts. Inaddition to highlighting the impact of corporate governance and sociallyresponsible investment on corporate reputation, topics discussed includethe following: shareholder identification and targeting, gathering offinancial and industry information to develop consistent and compellingcorporate messaging; financial calendar planning, implementation ofcommunications tools to be used in outreach programs to investors andkey stakeholders.Chapter 3 also offers many workplace-tested techniques such as how towrite financial press releases, organize a roadshow, develop a contact list,and take advantage of innovation in communication technologies.In Chapter 4, the book offers perspective on Investor Relations measurement.Assessing the value of Investor Relations on the basis of shareprice improvement is far from being the one and only metric, as many factorscome into play; therefore, it is hard to separate the role of InvestorRelations in that complex equation. I am suggesting different empiricalmethods framework to measure the results of an Investor Relations strategyagainst initial objectives, with a clear focus on steady improvementand value creation. This chapter lists not only the quantitative criteria thatinclude stock-market–related metrics, but also the evolution of the earningsconsensus, the shareholder base, for instance. It also considers qualitative
xivINTRODUCTIONparameters, such as awards or perception studies. It describes how to launchcost- and time-effective audits that are meant to provide senior managementwith useful and unbiased market sentiment.In the conclusion, I will be insisting on the fact that, regardless of thefuture changes in technology or regulation, the quality of Investor Relations,in form and content, will continue to act as a major catalyst in the fairvaluation of a company by the capital markets.
Page 2 and 3: INVESTOR RELATIONS
Page 4 and 5: Investor RelationsPrinciples and In
Page 6 and 7: ContentsList of IllustrationsIntrod
Page 8 and 9: CONTENTSvii3.3 Understanding Market
Page 10 and 11: CONTENTSix4 Measuring The Value Of
Page 12 and 13: IntroductionAll things being equal,
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Page 22 and 23: COMPETING FOR CAPITAL 7OfferDemandS
Page 24 and 25: COMPETING FOR CAPITAL 9are robust e
Page 26 and 27: COMPETING FOR CAPITAL 11 Develop an
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Page 30 and 31: COMPETING FOR CAPITAL 15ensure that
Page 32 and 33: COMPETING FOR CAPITAL 17The company
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SEVEN KEYS TO SUCCESSFUL INVESTOR R
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IMPLEMENTING BEST PRACTICES IN INVE
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SECOND QUARTERAPRIL MAY JUNES M T W
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FOURTH QUARTEROCTOBER NOVEMBER DECE
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MEASURING THE VALUE OF INVESTOR REL
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Resources6.1 The CEO Investor Relat
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RESOURCES 1736.3 Earnings Presentat
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RESOURCES 175Today’s investor day
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RESOURCES 1776.5 Investor Relations
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RESOURCES 179Your commitment to sen
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D-7 Audit committee meetingFinal ro
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Indexaccounting standards, 35, 57,
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INDEX 185disclosure, 2, 9, 11, 44,
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INDEX 187investor relations - conti
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INDEX 189risk, 4, 6, 38, 54, 72, 87
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Investor Relations

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