GOODWILL<strong>Citigroup</strong> has recorded on its Consolidated Balance Sheet Goodwillof $26.2 billion (1.4% of assets) and $25.4 billion (1.4% of assets) atDecember 31, 2010 and December 31, 2009, respectively. No goodwillimpairment was recorded during 2009 and 2010. A $9.6 billion goodwillimpairment charge was recorded in 2008 as a result of testing performedas of December 31, 2008. The impairment was composed of a $2.3 billionpretax charge ($2.0 billion after tax) related to North America RegionalConsumer Bank, a $4.3 billion pretax charge ($4.1 billion after tax) relatedto Latin America Regional Consumer Bank and a $3.0 billion pretaxcharge ($2.6 billion after tax) related to Local Consumer Lending—Other.Goodwill is allocated to Citi’s reporting units at the date the goodwill isinitially recorded. Once goodwill has been allocated to the reporting units,it generally no longer retains its identification with a particular acquisition,but instead becomes identified with the reporting unit as a whole. As a result,all of the fair value of each reporting unit is available to support the value ofgoodwill allocated to the unit. As of December 31, 2010, <strong>Citigroup</strong> operatedin three core business segments, as discussed. Goodwill impairment testing isperformed at the reporting unit level, one level below the business segment.The reporting unit structure in 2010 was consistent with the reportingunits identified in the second quarter of 2009 as a result of the change inCiti’s organizational structure. During 2010, goodwill was allocated todisposals and tested for impairment under these reporting units. The ninereporting units were North America Regional Consumer Banking, EMEARegional Consumer Banking, Asia Regional Consumer Banking, LATAMRegional Consumer Banking, Securities and Banking, TransactionServices, Brokerage and Asset Management, Local Consumer Lending—Cards and Local Consumer Lending—Other.Under ASC 350, Intangibles—Goodwill and Other, the goodwillimpairment analysis is done in two steps. The first step requires a comparisonof the fair value of the individual reporting unit to its carrying value,including goodwill. If the fair value of the reporting unit is in excess of thecarrying value, the related goodwill is considered not to be impaired andno further analysis is necessary. If the carrying value of the reporting unitexceeds the fair value, there is an indication of potential impairment and asecond step of testing is performed to measure the amount of impairment, ifany, for that reporting unit.When required, the second step of testing involves calculating the impliedfair value of goodwill for each of the affected reporting units. The impliedfair value of goodwill is determined in the same manner as the amount ofgoodwill recognized in a business combination, which is the excess of thefair value of the reporting unit determined in step one over the fair valueof the net assets and identifiable intangibles as if the reporting unit werebeing acquired. If the amount of the goodwill allocated to the reporting unitexceeds the implied fair value of the goodwill in the pro forma purchase priceallocation, an impairment charge is recorded for the excess. A recognizedimpairment charge subsequently cannot exceed the amount of goodwillallocated to a reporting unit and cannot be reversed even if the fair value ofthe reporting unit recovers.Goodwill impairment testing involves management judgment, requiringan assessment of whether the carrying value of the reporting unit can besupported by the fair value of the individual reporting unit using widelyaccepted valuation techniques, such as the market approach (earningsmultiples and/or transaction multiples) and/or the income approach(discounted cash flow (DCF) method). In applying these methodologies, Citiutilizes a number of factors, including actual operating results, futurebusiness plans, economic projections, and market data. Managementmay engage an independent valuation specialist to assist in Citi’svaluation process.As a result of significant adverse changes during 2008 in certain <strong>Citigroup</strong>reporting units, and the increase in financial sector volatility primarily in theU.S., <strong>Citigroup</strong> engaged the services of an independent valuation specialistto assist in Citi’s valuation of all or a portion of the following reportingunits during 2009—North America Regional Consumer Banking, LatinAmerica Regional Consumer Banking, Securities and Banking, LocalConsumer Lending—Cards and Local Consumer Lending—Other. Inaddition to employing the market approach for estimating the fair valuefor the selected reporting units in 2009, the DCF method was incorporatedto ensure reliability of results. Consistent with 2009, <strong>Citigroup</strong> engaged theservices of an independent valuation specialist in 2010 to assist in Citi’svaluation of the same reporting units employing both the market approachand DCF method. Citi believes that the DCF method, using managementprojections for the selected reporting units and an appropriate risk-adjusteddiscount rate, is most reflective of a market participant’s view of fair valuesgiven current market conditions. For the reporting units where both methodswere utilized in 2010, the resulting fair values were relatively consistent andappropriate weighting was given to outputs from both methods.The DCF method used at the time of each impairment test used discountrates that Citi believes adequately reflected the risk and uncertainty in thefinancial markets generally and specifically in the internally generated cashflow projections. The DCF method employs a capital asset pricing model inestimating the discount rate. Citi continues to value the remaining reportingunits where it believes the risk of impairment to be low, using primarily themarket approach.Citi prepares a formal three-year strategic plan for its businesses on anannual basis. These projections incorporate certain external economicprojections developed at the point in time the strategic plan is developed. Forthe purpose of performing any impairment test, the three-year forecast isupdated by Citi to reflect current economic conditions as of the testing date.Citi used updated long-range financial forecasts as a basis for its annualgoodwill impairment test performed as of July 1, 2010.138
The results of the July 1, 2010 test validated that the fair values exceededthe carrying values for all reporting units. Citi is also required to testgoodwill for impairment whenever events or circumstances make it morelikely than not that impairment may have occurred, such as a significantadverse change in the business climate, a decision to sell or dispose of allor a significant portion of a reporting unit, or a significant decline in Citi’sstock price. An interim goodwill impairment test was performed for theBrokerage and Asset Management reporting unit as of May 1, 2010 in lightof significant sales transactions impacting the size of the reporting unit.Results of the test indicated no goodwill impairment. Based on negativeregulatory changes during 2010, including the penalty fee provisionassociated with the Credit Card Accountability Responsibility and DisclosureAct of 2009 (CARD Act), <strong>Citigroup</strong> performed an interim impairment test forits Local Consumer Lending—Cards reporting unit as of May 31, 2010.The test validated that the fair value of the reporting unit was in excess ofthe associated carrying value and, therefore, that there was no indication ofgoodwill impairment.Since none of the Company’s reporting units are publicly traded,individual reporting unit fair value determinations cannot be directlycorrelated to <strong>Citigroup</strong>’s stock price. The sum of the fair values of thereporting units at July 1, 2010 significantly exceeded the overall marketcapitalization of Citi as of July 1, 2010. However, Citi believes that it wasnot meaningful to reconcile the sum of the fair values of the Company’sreporting units to its market capitalization during the 2010 annualimpairment test performed on July 1, 2010 due to several factors. Thesefactors, which do not directly impact the individual reporting unit fair valuesas of July 1, 2010, included the continued economic stake and influence heldby the U.S. government in Citi at the time the annual test was performed. Inaddition, the market capitalization of <strong>Citigroup</strong> reflects the execution riskin a transaction involving <strong>Citigroup</strong> due to its size. However, the individualreporting units’ fair values are not subject to the same level of execution riskor a business model that is perceived to be complex.While no impairment was noted in step one of <strong>Citigroup</strong>’s LocalConsumer Lending—Cards reporting unit impairment test at July 1,2010, goodwill present in the reporting unit may be sensitive to furtherdeterioration as the valuation of the reporting unit is particularly dependentupon economic conditions that affect consumer credit risk and behavior.<strong>Citigroup</strong> engaged the services of an independent valuation specialist to assistin the valuation of the reporting unit at July 1, 2010, using a combinationof the market approach and income approach consistent with the valuationmodel used in past practice, which considered the impact of the penalty feeprovisions associated with the CARD Act that were implemented during 2010.Under the market approach for valuing this reporting unit, the keyassumption is the selected price multiple. The selection of the multipleconsiders the operating performance and financial condition of the LocalConsumer Lending—Cards operations as compared with those of a groupof selected publicly traded guideline companies and a group of selectedacquired companies. Among other factors, the level and expected growth inreturn on tangible equity relative to those of the guideline companies andguideline transactions is considered. Since the guideline company pricesused are on a minority interest basis, the selection of the multiple considersthe guideline acquisition prices which reflect control rights and privileges inarriving at a multiple that reflects an appropriate control premium.For the Local Consumer Lending—Cards valuation under the incomeapproach, the assumptions used as the basis for the model include cashflows for the forecasted period, the assumptions embedded in arriving atan estimation of the terminal value and the discount rate. The cash flowsfor the forecasted period are estimated based on management’s most recentprojections available as of the testing date, giving consideration to targetedequity capital requirements based on selected public guideline companiesfor the reporting unit. In arriving at the terminal value for Local ConsumerLending—Cards, using 2013 as the terminal year, the assumptions usedincluded a long-term growth rate and a price-to-tangible book multiplebased on selected public guideline companies for the reporting unit. Thediscount rate is based on the reporting unit’s estimated cost of equity capitalcomputed under the capital asset pricing model.Embedded in the key assumptions underlying the valuation model,described above, is the inherent uncertainty regarding the possibilitythat economic conditions may deteriorate or other events will occur thatwill impact the business model for Local Consumer Lending—Cards.While there is inherent uncertainty embedded in the assumptions used indeveloping management’s forecasts, the Company utilized a discount rate atJuly 1, 2010 that it believes reflects the risk characteristics and uncertaintyspecific to management’s forecasts and assumptions for the Local ConsumerLending—Cards reporting unit.Two primary categories of events exist—economic conditions in theU.S. and regulatory actions—which, if they were to turn out worse thanmanagement has projected, could negatively affect key assumptions used inthe valuation of Local Consumer Lending—Cards. Small deteriorationin the assumptions used in the valuations, in particular the discount-rateand growth-rate assumptions used in the net income projections, couldsignificantly affect <strong>Citigroup</strong>’s impairment evaluation and, hence, results.If the future were to differ adversely from management’s best estimate ofkey economic assumptions, and associated cash flows were to decrease by asmall margin, Citi could potentially experience future material impairmentcharges with respect to the goodwill remaining in its Local ConsumerLending—Cards reporting unit. Any such charges, by themselves, wouldnot negatively affect Citi’s Tier 1 Capital, Tier 1 Common or Total Capitalregulatory ratios, or Tier 1 Common ratio, its Tangible Common Equity orCiti’s liquidity position.139
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UNITED STATESSECURITIES AND EXCHANG
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CITIGROUP’S 2010 ANNUAL REPORT ON
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As described above, Citigroup is ma
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Operating ExpensesCitigroup operati
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FIVE-YEAR SUMMARY OF SELECTED FINAN
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CITIGROUP REVENUESIn millions of do
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BROKERAGE AND ASSET MANAGEMENTBroke
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Japan Consumer FinanceCitigroup con
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CORPORATE/OTHERCorporate/Other incl
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SEGMENT BALANCE SHEET AT DECEMBER 3
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Citigroup Regulatory Capital Ratios
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Capital Resources of Citigroup’s
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Regulatory Capital Standards Develo
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DepositsCiti continues to focus on
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Secured financing is primarily cond
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Each of the credit rating agencies
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RISK FACTORSThe ongoing implementat
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The emerging markets in which Citi
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is largely uncertain. However, any
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a short-term Liquidity Coverage Rat
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understanding or cause confusion ac
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MANAGING GLOBAL RISKRISK MANAGEMENT
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CREDIT RISKCredit risk is the poten
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Information with respect to stock o
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9. RETIREMENT BENEFITSThe Company h
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Level 3 Roll ForwardThe reconciliat
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10. INCOME TAXESIn millions of doll
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The Company is currently under audi
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The table below shows the fair valu
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Debt Securities Held-to-MaturityThe
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Evaluating Investments for Other-Th
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The following is a 12-month roll-fo
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16. LOANSCitigroup loans are report
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Residential Mortgage Loan to Values
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The following table presents Corpor
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Included in the Corporate and Consu
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18. GOODWILL AND INTANGIBLE ASSETSG
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Intangible AssetsThe components of
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CGMHI has committed long-term finan
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20. Regulatory CapitalCitigroup is
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22. SECURITIZATIONS AND VARIABLE IN
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In millions of dollars As of Decemb
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Funding Commitments for Significant
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Credit Card SecuritizationsThe Comp
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Managed Loans—Citi HoldingsThe fo
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Mortgage Servicing RightsIn connect
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The Company administers one conduit
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Key Assumptions and Retained Intere
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Municipal InvestmentsMunicipal inve
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In millions of dollars at December
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Changes in Level 3 Fair Value Categ
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In millions of dollarsDecember 31,2
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26. FAIR VALUE ELECTIONSThe Company
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Certain structured liabilitiesThe C
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28. PLEDGED SECURITIES, COLLATERAL,
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CollateralCash collateral available
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29. CONTINGENCIESOverviewIn additio
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pursuant to which Citigroup agreed
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court filings under docket number 0
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30. CITIBANK, N.A. STOCKHOLDER’S
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Condensed Consolidating Statements
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Condensed Consolidating Balance She
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Condensed Consolidating Statements
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33. SELECTED QUARTERLY FINANCIAL DA
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SUPERVISION AND REGULATIONCitigroup
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Citigroup continues to evaluate its
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CORPORATE INFORMATIONCITIGROUP EXEC
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SignaturesPursuant to the requireme