2009-2010 Catalog - Graduate School - Bethel University

Course DescriptionsBUSN630 • Strategic Technology Management(BUAG)3 creditsStudy of a strategic framework to aid in understanding how technology can be usedto appropriately enable business processes and also how it can be used to shapenew business models. Critical industry topics include aligning business and technologystrategies; developing an enterprise business and technology architecture;and emerging technologies. Examination of practical issues in managing technology—technologyinvestment and project portfolio management—to understandhow a strategic framework is deployed. Prerequisite: BUSN600.BUSN640 • Economics and Finance for Nursing(NURG)3 creditsStudy of principles of economics, finance, and accounting that are used to examinestrategic, operational, and systems decisions facing nursing leaders.BUSN645 • Marketing Management(BUAG)3 creditsDemographic and psychographic review of consumer trends in the context of whatmarketing managers face today. Review of broadly adopted marketing models.Focus is on the challenges of marketing to individuals in a climate of increasinginformation, internet channels, and multiple buyer options. Discussion of globalissues facing marketers, including privacy, security, and email marketing. Prerequisites:BUSN600, BUSN605.BUSN651 • Operations Management(BUAG)3 creditsConcepts and analytic methods that are useful in understanding the managementof a firm’s operations. Operations is one of the primary functions and disciplinesof a firm: producing the products/services and delivering the products/services.Exploration of the problems and issues confronting operations managers and developmentof language, concepts, insights, and tools to deal with these issues in orderto gain competitive advantage through operations. Focus is on the managementof processes and its application to both for-profit and non-profit organizations,to both service and manufacturing organizations, and to virtually any functionalarea of industry. Prerequisites: BUSN600, BUSN605, BUSN645.BUSN656 • Legal, Regulatory, and Compliance(BUAG)3 creditsStudy of practical knowledge of legal issues and principles that often arise in thebusiness environment in order to identify legal difficulties before they arise and toeffectively strategize to avoid legal problems from occurring. Discussion includeslegal concerns such as employment law issues, contract disputes, regulatory compliance,environmental investigations, negligence claims, purported violations offiduciary duties, and securities fraud. Prerequisite: BUSN600.82