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Glass Melting Technology: A Technical and Economic ... - OSTI

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When a glass corporation operates a large number of furnaces, capital needed in any given year<br />

just to rebuild furnaces at the end of a campaign can represent a major portion of capital<br />

available to the business. Production lines are refurbished while the furnace undergoes a cold<br />

repair, <strong>and</strong> the cost of repairing the furnace represents a portion of the business’s reinvestment<br />

capital.<br />

Capital requirements for glass facilities are currently 7 to 10 percent of industry-wide sales. For a<br />

public corporation, cost of capital is a function of financial structure <strong>and</strong> the balance of debt <strong>and</strong><br />

equity on the balance sheet. In general, a higher debt portion of capital yields a lower cost of<br />

capital, but many US companies continue to prefer a capital structure with relatively low debt.<br />

Cost of capital in US glass companies also depends on the volatility of the company’s stock price<br />

relative to the broad US market (the stock’s beta). A discounted cash flow (DCF) analysis may<br />

be conducted to focus on cash generated by the investment for each year of its economic life,<br />

recognizing the time value of money. Cash received in earlier years of operation has greater<br />

value, or rather is discounted less, than cash received in later years. The DCF analysis uses a<br />

discount rate that is the corporation’s cost of capital, or some risk-adjusted higher rate than the<br />

cost of capital, to account for risk. US companies report a cost of capital in the 10 to 12 percent<br />

range <strong>and</strong> may use a risk-adjusted rate as high as 20 percent.<br />

Since the most serious financial challenge for the industry over the last decade has been the need<br />

to continue to improve capital productivity, companies have adopted some form of shareholder<br />

value-added metric (SVA, EVA, or residual value). This performance metric differs from most<br />

others in that it subtracts the cost of all the capital a company employs from the profit in the form<br />

of an opportunity cost associated with tying up capital that could be earning an acceptable rate of<br />

return at comparable risk elsewhere. This shareholder value-added metric is particularly<br />

challenging to the glass industry because of its need for major capital at the outset <strong>and</strong> ongoing<br />

infusions for periodic furnace rebuilds. When an expected return on capital investment fails to<br />

exceed a corporation’s cost-of-capital target, it is difficult to attract needed capital to develop or<br />

sustain the business. Therefore, glass businesses must earn the cost of capital as well as meet the<br />

corporation’s tolerance for risk.<br />

II.9. <strong>Economic</strong>s of energy conservation<br />

Although reductions in melting energy have been achieved over the last several decades, actual<br />

energy consumed in melting glass is still considerably greater than the calculated theoretical<br />

energy. Successful advances in energy savings have included higher temperature-resistant<br />

refractories combined with greater insulation of furnaces, improved combustion efficiency,<br />

preheating of combustion air from waste products of combustion, <strong>and</strong> improvements in process<br />

underst<strong>and</strong>ing <strong>and</strong> control. Some proven energy reduction technologies for melting are not<br />

currently implemented.<br />

The strategic government policy to reduce US dependence on foreign energy sources, <strong>and</strong> the<br />

desire of the US glass industry to be part of that solution, will affect energy issues. Yet the<br />

economic incentive for adopting proven technologies <strong>and</strong> developing new concepts may not be<br />

sufficient to justify the required cost <strong>and</strong> the effort. Minimizing energy cost per ton of glass<br />

produced is more important than reducing the energy content as measured in thermal units. With<br />

future cost <strong>and</strong> availability of fuel uncertain at present, it is difficult to justify technology<br />

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