13.07.2015 Views

Contents

Contents

Contents

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

CHAPTER FIVESurvey ResearchCHAPTER OUTLINEOVERVIEWUSES OF SURVEYSCHARACTERISTICS OF SURVEYSSAMPLING IN SURVEY RESEARCHBasic Terms of SamplingApproaches to SamplingSURVEY METHODSMail SurveysPersonal InterviewsTelephone InterviewsInternet SurveysSURVEY-RESEARCH DESIGNSCross-Sectional DesignSuccessive Independent Samples DesignLongitudinal DesignQUESTIONNAIRESQuestionnaires as InstrumentsReliability and Validity of Self-Report MeasuresConstructing a QuestionnaireTHINKING CRITICALLY ABOUT SURVEY RESEARCHCorrespondence Between Reported and Actual BehaviorCorrelation and CausalitySUMMARY137

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!