478 Name IndexRosenthal, R., 45–46, 62, 131, 200,359, 365, 391–393, 402, 414Rosnow, R. L., 66, 76, 78, 365,391–392, 402, 414Rossi, P. H., 339Rotheram-Borus, M. J., 66, 76, 78Rozin, P., 109–110Rubanowitz, D. E., 112Rubin, D. C., 51Russell, T. M., 8Sackeim, H. A., 230–232Sacks, O., 281–282, 286, 289Saenz, V. B., 155–157Salomon, G., 338Salpekar, N., 176–177Sapirstein, G., 200Sargent, J. D., 138Sargis, E. G., 73, 75, 130, 152–153Saucy, M. C., 230–232Savitsky, K., 251–257, 270Sax, L. J., 155–157Schachter, S., 102, 128Schacter, D. L., 287Schatz, C. B., 32Schlessinger, L., 10Schmidt, F. L., 348, 384, 389–390, 393Schmidt, W. C., 153Schober, M. F., 169Schoeneman, T. J., 112Schoggen, M. F., 119Schooler, N. R., 66, 76, 78Schultz, R. T., 281Schuman, H., 172Schwartz, J. E., 111, 121Schwartz, P., 138Schwartz, R. D., 107, 109–111, 128Schwarz, N., 152, 213Scoville, W. B., 286Seale, C., 44Sechrest, L., 107, 109–111, 128, 389Seligman, M. E. P., 35Sesame Street, 312–313Shadish, W. R., 53, 315, 319–321,328–330, 332, 334–335, 389Shapiro, K. J., 80Sharpe, D., 73Shaughnessy, J. J., 42, 50, 51, 84, 127,142, 215, 244, 273, 324, 424Shaw, G. L., 18Shelton, B., 334Shepperd, J. A., 68Sherwood, A., 119Shields, C., 109–110Shiffman, S., 119Shiffrin, R. M., 286Shoham, V., xiii, 16Sieber, J. E., 74Silberg, J. L., 11Simmons, R. A., 121Simon, H. A., 8, 50Singer, P., 81Skinner, B. F., 9, 291–292, 305Skitka, L. J., 73, 75, 130, 152–153Smith, E. R., 124, 174, 205, 311Smith, J. A., 282Smith, T. W., 172Smith, V., 8Sokal, M. M., 6Sperry, R. W., 8Spiegel, D., 11Spitz, R. A., 99Spitzer, R. L., 102Spring, B., 260–261Srivastava, S., 11Stanley, J. C., 315, 321, 323, 328,334–335Stark, D. E., 281Steen, T. A., 35Sternberg, R. J., 20, 44, 50, 210Stevens, L. C., 236–237Strauss, A., 44, 120Striepe, M., 158–161Sue, S., 212, 214Suh, E., 166Surwit, R. S., 79Susskind, J. E., 29Talarico, J. M., 51Tanaka, M., 96Tassinary, L. G., 117Tatum, C. M., 334Taubman, D., 213Taylor, K. M., 68Tennen, H., 119Thioux, M., 281Thomas, L., 186Thomason, N., xiv, 384Thompson, T. L., 115Tinbergen, N., 8Tindale, R. S., 260–261Toledo, R., 106Tomlinson-Keasy, C., 111, 121Tomonaga, M., 96Toth, S. L., 104, 113, 132Towle, M. J., 109Tran, S., 155, 157Tromovitch, P., 10–11Tucker, J. S., 111, 121Tukey, J. W., 348, 351–353, 384Turner, K., 32Tversky, A., 8, 29Tybur, J. M., 38–39Ulrich, R. E., 80–81Underwood, B. J., 51, 127, 215,244, 273U. S. Census Bureau, 151Uttal, D. H., 366–370Valentino, K., 104, 113, 132van Baaren, R. B., 25Van den Bergh, B., 38–39VanderStoep, S. W., 324van Knippenberg, A., 25Van Langenhove, L., 282Vaughn, L. A., 130Vazire, S., 11Velez, R., 334Vick, S. B., 263–269, 415Victoroff, J., 3Vietri, J., 169Vitouch, O., xivVohs, K. D., 93von Békésy, G., 8von Frisch, K., 8von Helmholtz, H., 6Wackenhut, J., 106Wakefield, P. C., 350Warnick, J. E., 8Warnick, R., 8Wartella, E., 3–4Watson, J. B., 7, 30Webb, E. J., 107, 109–111, 128Weiner, B., 102Weisz, J. R., 206West, S. G., 315Whitlock, J. L., 98, 122, 130Wilkinson, L., xiv, 394Williams, P. G., 79Williams, W. M., 44Willingham, B., 97Willis, C. M., 32Willis, G. B., 150Wilson, G. T., 293Wilson, R. S., 3Wilson, R. W., 108Wilson, S., xivWiner, B. J., 239Wingard, D. L., 111, 121Wise, B. M., 103–104, 115, 117Witte, A. D., 339Wright, H. F., 119Wundt, W., 6Yarbrough, G. L., 8Yeaton, W. H., 389Yeh, W., 150Zaayer, J., 32Zechmeister, E. B., 42, 50, 84, 142,173, 350–251, 365, 370, 377, 390,406, 412Zechmeister, J. S., 42, 50,84, 142Zimbardo, P. G., xiii, 49Zuk, M., 98
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Brief ContentsPrefacexiPART IGenera
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Contents vINDIRECT (UNOBTRUSIVE) OB
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Contents viiQUASI-EXPERIMENTS 321Th
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About the AuthorsJOHN J. SHAUGHNESS
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PrefaceWith this 9th edition we mar
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Preface xiiimuch information that n
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Preface xvFor StudentsMultiple choi
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PART ONEGeneral Issues
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CHAPTER 1: Introduction 3THE SCIENC
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CHAPTER 1: Introduction 5FIGURE 1.1
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CHAPTER 1: Introduction 7Key Concep
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CHAPTER 1: Introduction 9FIGURE 1.2
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CHAPTER 1: Introduction 11character
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CHAPTER 1: Introduction 13an exampl
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CHAPTER 1: Introduction 15THINKING
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CHAPTER 1: Introduction 17and stati
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CHAPTER 1: Introduction 19• A mul
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CHAPTER 1: Introduction 21STRETCHIN
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CHAPTER 1: Introduction 23Key Conce
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CHAPTER 1: Introduction 25CHALLENGE
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CHAPTER TWOThe Scientific MethodCHA
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CHAPTER 2: The Scientific Method 29
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CHAPTER 2: The Scientific Method 31
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CHAPTER 2: The Scientific Method 33
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CHAPTER 2: The Scientific Method 35
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CHAPTER THREEEthical Issues in the
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CHAPTER 3: Ethical Issues in the Co
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PART TWODescriptive Methods
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CHAPTER 4: Observation 93OVERVIEWWe
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CHAPTER 4: Observation 95four 30-mi
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CHAPTER 4: Observation 97FIGURE 4.1
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CHAPTER 4: Observation 99including
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CHAPTER 4: Observation 101Participa
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CHAPTER 4: Observation 103too well.
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CHAPTER 4: Observation 105FIGURE 4.
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CHAPTER 4: Observation 107TABLE 4.1
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CHAPTER 4: Observation 109FIGURE 4.
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CHAPTER 4: Observation 111BOX 4.3TH
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CHAPTER 4: Observation 113RECORDING
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CHAPTER 4: Observation 115• Ratin
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CHAPTER 4: Observation 117A checkli
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CHAPTER 4: Observation 119monitor o
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CHAPTER 4: Observation 121measureme
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CHAPTER 4: Observation 123coded tri
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CHAPTER 4: Observation 125The way i
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CHAPTER 4: Observation 127Key Conce
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CHAPTER 4: Observation 129into the
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CHAPTER 4: Observation 131Observer
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CHAPTER 4: Observation 133indirect
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CHAPTER 4: Observation 135CHALLENGE
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CHAPTER FIVESurvey ResearchCHAPTER
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CHAPTER 5: Survey Research 139decep
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CHAPTER 5: Survey Research 141Key C
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CHAPTER 5: Survey Research 143Key C
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CHAPTER 5: Survey Research 145sampl
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CHAPTER 5: Survey Research 147Fresh
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CHAPTER 5: Survey Research 151Telep
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CHAPTER 5: Survey Research 157well-
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CHAPTER 5: Survey Research 159FIGUR
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CHAPTER 5: Survey Research 161can l
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CHAPTER 5: Survey Research 163FIGUR
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CHAPTER 5: Survey Research 165the t
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CHAPTER 5: Survey Research 167BOX 5
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CHAPTER 5: Survey Research 169simil
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CHAPTER 5: Survey Research 181met t
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PART THREEExperimental Methods
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CHAPTER 6: Independent Groups Desig
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CHAPTER 6: Independent Groups Desig
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CHAPTER SEVENRepeated Measures Desi
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CHAPTER 7: Repeated Measures Design
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CHAPTER 7: Repeated Measures Design
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CHAPTER 7: Repeated Measures Design
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CHAPTER 7: Repeated Measures Design
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CHAPTER 7: Repeated Measures Design
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CHAPTER 7: Repeated Measures Design
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CHAPTER 7: Repeated Measures Design
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CHAPTER EIGHTComplex DesignsCHAPTER
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CHAPTER 8: Complex Designs 251The s
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CHAPTER 8: Complex Designs 253Keep
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CHAPTER 8: Complex Designs 255TABLE
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CHAPTER 8: Complex Designs 257STRET
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CHAPTER 8: Complex Designs 259FIGUR
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CHAPTER 8: Complex Designs 273The n
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CHAPTER 8: Complex Designs 275Step
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CHAPTER 8: Complex Designs 277CHALL
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PART FOURApplied Research
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CHAPTER 9: Single-Case Designs and
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CHAPTER TENQuasi-Experimental Desig
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PART FIVEAnalyzing and ReportingRes
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CHAPTER 11: Data Analysis and Inter
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CHAPTER 11: Data Analysis and Inter
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CHAPTER 11: Data Analysis and Inter
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CHAPTER 11: Data Analysis and Inter
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CHAPTER TWELVEData Analysis and Int
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CHAPTER 12: Data Analysis and Inter
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CHAPTER 12: Data Analysis and Inter
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CHAPTER 12: Data Analysis and Inter
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CHAPTER 12: Data Analysis and Inter
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CHAPTER THIRTEENCommunication in Ps
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CHAPTER 13: Communication in Psycho
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CHAPTER 13: Communication in Psycho
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CHAPTER 13: Communication in Psycho
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CHAPTER 13: Communication in Psycho
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CHAPTER 13: Communication in Psycho
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CHAPTER 13: Communication in Psycho
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CHAPTER 13: Communication in Psycho
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CHAPTER 13: Communication in Psycho
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CHAPTER 13: Communication in Psycho
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CHAPTER 13: Communication in Psycho
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APPENDIX: Statistical Tables 443TAB
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APPENDIX: Statistical Tables 445TAB
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GlossaryABAB design (reversal desig
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Glossary 449demand characteristics
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Glossary 451than that ordinarily en
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