June 29, 2001 ■ <strong>Model</strong> Transit-Oriented District Overlay <strong>Zoning</strong> <strong>Ordinance</strong>2.5 Mixed-use <strong>TOD</strong> can generate strong sales taxrevenues.<strong>TOD</strong>s on both coasts have brought added revenues to cities and counties that heavily depend on asales tax for revenues. WMATA’s Pentagon City Fashion Center, located southwest ofWashington, D.C., was developed in the early 1990s. The management overseeing the mall’soperation estimates that over 50 % of shoppers and customers arrive by Metrorail, generating afair amount of sales tax revenue for Arlington County. According to Cervero, “many are federalworkers who come from the district e.g., the Federal Triangle area during lunch hour, a 5- to 10-min train ride away.” H However, <strong>TOD</strong>s along region-serving systems such as BART andWMATA, should be selective in the types of retail they attract. In several cases around thecountry, big-box retail has been built in close proximity to transit stops. While these uses maygenerate sales tax they do not generate many transit trips given the size and bulk of most of theirstock. Examples are located along the BART system, in Denver, and San Diego.2.6 Mixed-use <strong>TOD</strong>s can deliver more highly-valueddevelopment.Basic economic theory suggests that land values should be higher within <strong>TOD</strong>s than in similarareas that do not have transit access. Whether the development is housing, retail, or employment,improved access should increase the value of development. Studies, since the earliest days ofeconomic theory, have shown that land values increase as one moves closer to centers ofeconomic activity (Central Business Districts or in many areas today in “Suburban Clusters”). I Inmost regions, the primary rationale for this is the personal and real costs associated with commutetime. Living within convenient access to an economic activity center (employment) involves ashorter, less costly commute. But land values are typically higher in these areas compared toareas farther from the activity center. While living farther out carries the added burden of a longercommute, this economic and quality of life tradeoff is a fundamental concept driving urban landvalues. JTransit-Oriented Developments, as both portals to economic activity centers along transit linesand as potential economic activity centers themselves, should also respond to this pattern ofincreasing land value. Based on enhanced transportation systems, <strong>TOD</strong>s lower the personal andreal costs of commuting through improved convenience, and reduced travel times and costs forHBernick and Cervero 231.IElizabeth A. Deakin, “Jobs, Housing, and Transportation: Theory and Evidence on Interactionsbetween Land Use and Transportation,” Special Report 231: Transportation, Urban Form and theEnvironment (Washington, DC: Transportation Research Board, National Research Council, 1991) 27.JRobert T. Dunphy found that Southern California home buyers are willing to travel another 15 to 30minutes to shave $10 to $15 per square foot off the price of their house. Additionally, in comparing pairs ofcounterpart homes of similar quality and size, on a similar lot, Southern California home buyers werewilling to pay between 2.5 and 4.4% more for each mile the home was located closer to an employmentcenter, and between 1.6 and 3.5% more for every minute their commute time was reduced. Robert T.Dunphy, “The Cost of Being Close: Land Values and Housing Prices in Portland’s High-Tech Corridor,”Working Paper 660 (Washington, DC: Urban Land Institute, 1998).Page 10 ■Chapter II ■ Valley Connections
<strong>Model</strong> Transit-Oriented District Overlay <strong>Zoning</strong> <strong>Ordinance</strong> ■ June 29, 2001riders who would otherwise opt to drive. K As a result of improved transit service, <strong>TOD</strong>s can beseen as points or zones where commute costs are reduced and, based on this model, land valuesincrease.Yet, little research exists which directly shows disparities in land values between <strong>TOD</strong>s andcomparable developments that are not well-served by transit. A study conducted by John Landis,shows that for every meter that a BART-served Alameda County home was closer to a BARTstation, its 1990 sales price increased by $0.29, all else being equal. Smaller levels of housingvaluecapitalization were also found along light rail systems in San Diego, Sacramento, and SanJose. LRent premiums are one way of gauging land values around <strong>TOD</strong>s. Cervero’s research of theBART system found that, on average, rents for one and two-bedroom units increased 10 to 15%as compared to comparable units (in terms of size, age and amenities that were in the samegeographic submarket but away from BART). Likewise rent premiums in Atlanta’s MARTAbased<strong>TOD</strong>s and WMATA sites showed “modest” rent premiums over their freeway-basedcounterparts. These premiums were attributed to the fact that rail-served areas were morecompact, more pedestrian-friendly and, yielded more leasable space overall (due to decreasedparking requirements and other factors). Being mixed-use centers more of the leasable space isdedicated to retail uses which typically achieve rents twice as high as office. M Additionally,Orenco Station showed similar results for sales premiums of single-family homes. (See CaseStudy #1 in Chapter III. Case Studies.)As mixed-use centers, <strong>TOD</strong>s themselves can also be expected to generate a certain attraction asemployment centers. Depending on the regional market and the local land use policies, <strong>TOD</strong>s canbe a catalyst for major employment growth around stations. Atlanta’s Bell South Corporationrecently announced plans to move 13,000 of its 88,450 employees from freeway-based outpoststo more centralized “business centers” around MARTA rail stations. BellSouth, like many largecompanies, originally strategized to locate their offices on the suburban fringe in order to takeadvantage of cheaper rents and the ostensible convenience of easy freeway access. Over the lastfew years, the greater cost of increased travel times and stress for commuting have prompted thecompany to consolidate their myriad suburban leases and focus their land-buying power onreducing their employees’ need for an automobile, supporting Transit-Oriented Development.The flagship of BellSouth’s move is the 51-acre Lindbergh Center mixed-use development,KA recent study conducted by the <strong>America</strong>n Public Transit Association shows that for every $10 millioninvested in public transit, over $15 million is saved in transportation costs to both highway and transitusers. These costs include operating costs, fuel costs, and congestion costs. Cambridge Systematics withEconomic Development Research Group, Public Transportation and the Nation’s Economy: A QuantitativeAnalysis of Public Transportation’s Economic Impact (New York: <strong>America</strong>n Public Transit Association,October, 1999).LJohn Landis, Subrajit Guhathakurta, William Huang, and Ming Zhang, “Rail Transit Investments, RealEstate Values, and Land Use Change: A Comparative Analysis of Five California Rail Transit Systems,”Monograph 48 (Berkeley: University of California, Institute of Urban and Regional Development, 1995).As cited in Robert Cervero, “Transit Villages in California: Progress, Prospects, and Policy Reforms,”Working Paper 98-08 (Berkeley: University of California, Institute of Urban and Regional Development,October 1998).<strong>MB</strong>ernick and Cervero 132.Valley Connections ■ Chapter II ■ Page 11
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