National Archives of Australia - Annual reports

Advertising and marketresearch amounts paidAdvertising is used to publicise the Archives’exhibitions and events, and to attract candidates toapply for vacant positions. In 2010–11, $145,521(including GST) was paid to advertising agenciesand media advertising organisations. Marketresearch was also conducted to gauge the level ofawareness of the Archives. In 2010–11, $52,690(including GST) was paid to market researchorganisations (this is also reported as a consultancyin Table 46). The Archives did not engage pollingorganisations or direct mailing organisations.Details of advertising and market research amountspaid of $11,200 or more (including GST) are shownin Table 47.Table 47: Advertising and market research amounts of $11,200 or more paid, 2010–11OrganisationAdcorpUniversal McCannInstinct and Reason Pty LtdPurposeRecruitment advertising, and media advertising forexhibitions and eventsRecruitment advertising, and media advertising forexhibitions and eventsDesign, deliver and evaluate a survey to track publicawareness of the ArchivesCost($)25 28486 88652 690Total 164 860134 Annual Reports 2010–11