MILLER Newsletter 2015 Final with cream Small
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IDENTIFY, AIM, EXECUTE<br />
DRIVEN TO BE THE BEST<br />
The McAsphalt Report<br />
Our Brand and the McAsphalt Advantage<br />
“The MCA Advantage” is a defining feature of the McAsphalt<br />
brand. The MCA Advantage is both a branding<br />
effort and a reflection of an organizational culture that<br />
encourages continual improvement. In recent years,<br />
McAsphalt has been actively diversifying operations<br />
from marine fuels to environmentally friendly asphalt<br />
products. The MCA Advantage has been the driving<br />
force behind these initiatives as we continually adapt to<br />
meet consumer demand. The overarching goal of our<br />
branding effort is to garner an even stronger reputation<br />
for being a firm that is easy to do business <strong>with</strong>.<br />
The New Kid on the Block in Edmonton<br />
The McAsphalt Report<br />
Picture Left - Our new facility<br />
in Edmonton.<br />
Greatly expanding our<br />
geographic presence, the<br />
Edmonton facility is strategically<br />
placed to serve<br />
our customers throughout<br />
Alberta, Northern British<br />
Columbia right up to<br />
Alaska.<br />
The MCA Advantage as defined for<br />
our paving customers:<br />
‘The MCA Advantage’ a description of our unique expertise, experience<br />
and commitment to our customers.<br />
With the MCA Advantage, you get a partner<br />
and advisor who will consult <strong>with</strong> you about<br />
mix design, specifications, technical services<br />
and the selection of materials to develop<br />
innovative, modified products that can be<br />
custom-designed to offer additional benefits,<br />
such as peak performance in unique conditions,<br />
improved field performance, greater<br />
environmental and health benefits, and significant<br />
long-term cost savings, resulting in lower<br />
“total cost of ownership” .<br />
McAsphalt, MMTL & Sterling join forces in Hamilton<br />
Our Trucks are rolling billboards and an excellent<br />
example of the McAsphalt Brand<br />
As we close in on the final phase of rolling out our<br />
new “Brand Identity” complete <strong>with</strong> website, everyone<br />
should be becoming familiar <strong>with</strong> the “Brand”. We have<br />
a specific concept in mind for McAsphalt and everything<br />
no matter how trivial it appears impacts our<br />
image and how others perceive us. We believe we are<br />
professional in how we conduct ourselves personally<br />
and in business; we are setting the bar high for ourselves<br />
and our competition.<br />
McAsphalt is on schedule to have the new website up<br />
and operational for March <strong>2015</strong>, which will be upon us<br />
before we know it!<br />
The McAsphalt Marketing booth goes<br />
on tour to our customers in <strong>2015</strong>!<br />
McAsphalt, MMTL and the Sterling Fuels offices have joined<br />
forces in one location at the Hamilton Port.<br />
Hamilton Environmental Excellence<br />
Award<br />
McAsphalt’s Hamilton Terminal was awarded the annual Environmental<br />
Excellence Award from the Hamilton Port Authority.<br />
The annual award recognizes the company’s contribution to<br />
respect for and protection of the environment.<br />
$5,000 associated <strong>with</strong> the award was donated to the Royal<br />
Botanical Gardens and its Growing Up Green campaign, which<br />
is focused on marsh restoration in Cootes Paradise.<br />
Joel Gardner (left) and Peter Oddi (right) accepting the award<br />
on behalf of McAsphalt.<br />
10 <strong>MILLER</strong> / McASPHALT NEWSLETTER <strong>2015</strong> EDITION<br />
<strong>MILLER</strong> / McASPHALT NEWSLETTER <strong>2015</strong> EDITION<br />
11<br />
www.millergroup.ca<br />
www.mcasphalt.com
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