Adopted 2017 Annual Operating & Capital Improvement Budget

COMMUNITY OUTREACH
Statement of Purpose
The purpose of the Community Outreach Program is to educate, inform, and engage citizens of Village outcomes and
foster relationships with residents and members of the business community.
Description
Community values, image, and identity are presented and reinforced to residents and corporate and retail citizens
through the Community Outreach Program. The current program includes the production of a monthly
newsletter/magazine; video production programs and bulletin board announcements on GVTV 8; utilization of social
media tools such as Facebook, Next Door, and YouTube; content oversight of the Village Website; and implementation
of Village branding guidelines in all Village and department publications.
Accomplishments
In 2016, staff continued the delivery of high quality tactics as part of the Village’s Community Outreach efforts to provide
multiple opportunities for citizens to learn about their local government and become better informed about Village
happenings.
In addition to the continued production of the top rated communication resource by residents, the Greenwood Village
Newsletter, new video programs for GVTV 8 and the Village’s YouTube channel were produced to capture more viewers
who use the social media and Web platforms to obtain information. Staff also began negotiations with Comcast and
Century Link to finalize new cable franchises in order to preserve the Village’s government access channel and secure
franchise fee funding.
Staff heightened the Village’s presence on Facebook and Next Door by posting more announcements about Village
events and issues and coordinating with departments on marketing opportunities.
Lastly, new department brochures were created in alignment with the values of the Village’s branding program including
a Guide to Opening Your Small Business; a Residential Property Tax brochure educating citizens on how much property
tax the Village collects per household; a Police Officer Recruitment brochure to help the Police Department attract the
right people to be police officers for the Village; and a Coyote brochure educating citizens on the coyote species, how
to haze coyotes, prevent potential conflicts, and inform residents on the Village’s coyote management and response
plan. A new presentation folder was also developed for all departments to use to help market the Village.
Goals/Objectives
In 2017, staff will continue to focus on improving the quality of the information delivered by the Community Outreach
Program and make modifications as necessary based on results of the 2016 Citizen Survey. Work will commence with
departments to continue “branding” department brochures; implementation of a new playback and bulletin board system
(pending Council approval in 2017 budget) for GVTV 8; and improve Village presence and activity on social media with
the implementation of an internal management system, in coordination with departments, to ensure the Village utilizes
social media in the most efficient and effective manner to reach citizens. In addition, the redesign of the new Website
platform will be completed in 2017. With the new platform, the Village will provide greater mobile optimization for users,
as well as improve the time it takes for users to maneuver through the new site.
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