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Digital Photographer's Software Guide - Bertemes - Net

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314<br />

The <strong>Digital</strong> <strong>Photographer's</strong> <strong>Software</strong> <strong>Guide</strong><br />

Animoto<br />

Vendor: Animoto Productions<br />

Purpose: Automatic, online slide show creation utility; makes videos from uploaded images<br />

Description<br />

Animoto generates synchronized slide-sound videos from uploaded images, entirely<br />

automatically. It lets you choose or upload music of your choice, and then analyzes both<br />

the images and the music before rendering a slick video presentation. Simple to use, it<br />

has proven to be a great hit on the Internet, enabling many thousands of users to make<br />

slide shows from their images stored on Flickr (or other photo-sharing sites), and then<br />

upload them to YouTube with a click of a button.<br />

For successful results, you need to “tell a story” with your images, not least by taking<br />

plenty of them. Instead of trying to capture individual moments, you should aim at<br />

capturing a whole experience, whether it be a trip to the coast, a walk in the park, or a<br />

visit to Disneyland. The developers refer to the “brains” behind Animoto as “Cinematic<br />

Artificial Intelligence technology,” an expert system that takes into account of the structure,<br />

rhythm, instrumentation, and other qualities of the song or instrumental music<br />

chosen to accompany the images. It uses dozens of neat editing tricks, like duplication<br />

of images, on-screen displacement, and cuts and fades, to match the mood and pace of<br />

the soundtrack.<br />

The end result is a professional-looking music video, no two of which are ever the same.<br />

In fact, you can use a different choice of music with the same set of images to create<br />

videos that are entirely dissimilar in their impact.<br />

Comments<br />

Often cited as a classic “Web 2.0” application that maximizes the use of “cloud computing”<br />

resources, Animoto was created by TV/film producers who had made professional<br />

videos for MTV, Comedy Central, and ABC. A little bit of lateral thinking led<br />

them to encapsulate their skills in software that is both time-saving and fun to use. Its<br />

outstanding success as a Web service owes much to its efficient use of Internet infrastructure,<br />

enabling it to accept 20,000 new users per hour following its appearance as<br />

a Facebook application. As its developers point out, it opens up YouTube as a potential<br />

showcase for people who prefer to take only digital stills rather than movies. Animoto<br />

was the winner of the Film/TV category at the 2008 SXSW Interactive Festival<br />

(2008.sxsw.com).<br />

Version: N/A (Web application)<br />

OS: N/A<br />

RAM: N/A

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