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Digital Photographer's Software Guide - Bertemes - Net

Digital Photographer's Software Guide - Bertemes - Net

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Sales tools are well implemented, with a Pro Services section that lets you manage a<br />

PhotoReflect.com Internet storefront. It gives you easy access to manage the pricing,<br />

shipping, discount, and tax details that are shown to the customer, together with reports<br />

of the transactions and other activity on the site. At a glance you can see how many<br />

orders are pending or what promotions are currently offered. Express<strong>Digital</strong> Darkroom<br />

also has built-in connections to labs via its Labtricity service (www.labtricity.com), which<br />

connects professional digital photographers to digital-enabled professional labs.<br />

Comments<br />

A very popular workflow tool among event and school photographers, Express<strong>Digital</strong><br />

Darkroom won the 2005 “American PHOTO Editor’s Choice” award. It is a direct rival<br />

to the IWS products from ImageWare Systems and has broadly similar features including<br />

the vital connection package that enables far-flung laboratories to accept printing<br />

from photographers using the system. Widely available via professional photographic<br />

outlets, it is spreading beyond North America to the UK, Australia, Scandinavia, and<br />

South Africa.<br />

Version: Darkroom Core Edition 8.9 (2008)<br />

OS: Windows XP Pro<br />

RAM: 512MB<br />

Supported file formats: Major formats<br />

Price level: Core edition $500, Pro edition $1,400, Assembly edition $2,000<br />

Address: Express<strong>Digital</strong> Graphics Inc., 9200 E. Panorama Circle Suite 150, Englewood, CO<br />

80112, United States<br />

www.expressdigital.com<br />

Photo One<br />

Chapter 35 ■ Pro Studio <strong>Software</strong> 407<br />

Vendor: Granite Bear<br />

Purpose: Studio management with full customization to fit an individual business<br />

Description<br />

Photo One is a studio-management system that comes in both Basic and Professional<br />

editions to meet the needs of both small and large studios. It allows you to store all your<br />

clients’ details, including phone numbers and email addresses, while also making a note<br />

of upcoming birthdays and anniversaries. With this information, you can build a closer<br />

relationship with clients by keeping in touch with them at times when they might be<br />

prepared to place another order.<br />

Other features common to both editions include a light table for editing images, proof<br />

printing, order writing, and uploading to the Web. The software keeps a complete<br />

history of each customer’s orders and payments, which you can consult at any time.

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