Conference Programme FULL (1)
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Conceptualization of a Virtual Reality-based New Product Development Process for the Apparel Industry<br />
R. K. Jayamali De Silva, Phoebe Apeagyei, Thashika Rupasinghe<br />
Virtual Reality (VR) technologies have revolutionized New Product Development and continue to change lives by providing<br />
modern methods to fulfil consumer needs. VR is being practiced in many manufacturing industries despite limited<br />
applications in the apparel context. It is believed that digital technologies will enhance product development capabilities<br />
in apparel manufacturing in response to clothing needs that have become personalized in terms of aesthetics and<br />
functionality. VR tools that are robust and reliable have been urged by the apparel industrialists to cater for growing<br />
consumer demands.<br />
This study investigates new product development activities with existing VR- based applications from the apparel industry<br />
perspective. Purposive sampling methods resulted in the qualitative analysis of interview data from academics and<br />
practitioners. Key challenges in application of VR technology in apparel product development have been raised and<br />
addressed. Coding structures using RQDA were created to summarize and conceptualize future opportunities that<br />
propose VR applications of the apparel industry. This study is relevant to various stakeholders; it presents a theoretical<br />
basis for academics and practitioners as well as serves as a guide for developing novel apparel product development<br />
systems with appropriate computer-enabled tools, in order to optimize new product development cycles. The outcome<br />
of this study presents a concept map utilizing the aforementioned codes. It is contended that VR technologies will be an<br />
enabler for change by enhancing consumer responsiveness and lives<br />
A material feminist study of women-led comedy as a site for gender disruption within Fourth Wave<br />
Feminism(s)<br />
Natalie Diddams<br />
My research aims to discover how women-led comedy is functioning in the contemporary moment as a way of<br />
understanding and disrupting gender norms, building solidarity and empowering women within the Fourth Wave feminist<br />
movement. Using the philosophical concept of Affect, I’m interested in how comedy can facilitate the passage from one<br />
experiential state of body to another, and how far this is capable of affecting a real change in gender roles.<br />
I’d like to present my findings from a series of women-only comedy workshops and performances that I’ve led in Yorkshire<br />
over the past 18 months, where I witnessed what appeared to be transformative feelings of intensity amongst participants<br />
and audience members, who felt able to confront gender oppression through comedy in ways they could not in their dayto-day<br />
lives. I am fascinated by the dialogue that flowed following those moments of intensity, which seemed to enable<br />
connections between private pain and stories of women’s oppression that circulate within our society and that have been<br />
made widely available to women through social media in the Fourth Wave feminist movement.<br />
My research is in its early stages. I think it is has the potential to be life changing: both in terms of our burgeoning<br />
understanding of the affective potential of comedy for women and also in terms of the individual experiences of<br />
participants and audience members that have engaged with it.