facebook_marketing_for_dummies

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Part II: Putting Facebook to Work
Content syndication
Another tactic to consider, if you have a steady stream of content, is to
use Facebook as an outpost for your content. If you already have a blog,
podcast series, or video series, you can effectively attract your Facebook
audience to interact with — therefore displaying — those assets. (See
Chapter 6.)
You can syndicate content in a variety of ways on a Page, including:
✓ Importing blog posts with Notes
✓ Using the My Del.icio.us app to import bookmarks from your Delicious
account
✓ Using the Simply RSS app to gather all the RSS feeds you’re collecting on
your company’s Web site
✓ Editing your Links section to include blogs and Web sites you want to
highlight, perhaps by employees or partners of your company
✓ Uploading photos, videos, and podcasts (MP3 files) to your Facebook
Page
Don’t forget to edit your Wall settings to include complete versions of all your
blog posts so that they appear not only on your business Page, but also on the
News Feeds of all your fans.
Contests
Okay, after you create a presence on Facebook, advertise your company, perhaps
create a custom app (or just use existing apps) to dress up your Page,
and pull in and syndicate all your content, you might want to kick your marketing
campaign up a notch with a contest.
Facebook has no official Contest app, but a few enterprising companies
jumped on this opportunity to create their own app to fill the need of marketers
wanting to run contests (see Figure 5-4). Contests tap into human
nature’s competitive tendency and you can use them to help build your fan
base, reward an existing fan base, or drive awareness of your brand. (See
Chapter 13.)
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