facebook_marketing_for_dummies

Chapter 3
Finding Your Way Around
In This Chapter
▶ Checking out out the Home page
▶ Introducing News Feeds and status updates
▶ Viewing your personal profile
▶ Getting to know Facebook friends
▶ Sending messages through the Facebook Inbox
▶ Controlling access to your information in Facebook
▶ Introducing Facebook applications
The Facebook evolution has been a bumpy road. Two major upgrades
in the past two years were met with a tremendous outpouring of opinion
and debate. The most recent upgrade, which went live in March 2009,
resulted in the company capitulating to member demands, giving users
greater control over the ability to filter the flow of stories.
The company’s much anticipated upgrade also moved the News Feed stories —
a dynamically updated, real-time view of your friends’ social activities on
Facebook— to the Home page. Stories often include links that lead you to a
photo album, a video, a Facebook Group that you can join (see Chapter 7), or
a Facebook Page for your business (see Chapter 4) that you can connect to.
This continuous stream of news keeps you informed of your friend’s activities
and draws comparisons to Twitter, another fast rising social network.
Dubbed by many as the twitterization effect, the design underscores the
potential of the social graph stream. No one knows where this stream leads,
but one thing is for sure, the Facebook News Feed is the heart and soul of the
beast that is Facebook.
The Home Page
The Facebook top and bottom navigational toolbars offer an iconic design
with easy access to the site’s core functionality. The Home link takes prominent,
top-left positioning. Figure 3-1 shows a glimpse of a Facebook Home
page as of this writing. Home is where you land after signing in to Facebook,
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