facebook_marketing_for_dummies

Recommendations

Info

284 Facebook Marketing For Dummies filters for News Feed information, 39 Find Friends feature, 26–27, 31–32, 40, 258 finding applications using directory, 15, 182, 198–199 applications using navigation bar, 49–50, 51, 208, 217 blogs, 262, 263 bulletin boards, 264 classmates, 31–32 comments on specific subjects, 83, 261, 262 contacts, 31–32 discussions, 261, 262 Events, 51, 134, 138–139, 146 friend requests, outstanding, 32 friends, 26–27, 31–32, 40, 258 Groups, 49–50, 51, 83, 119, 120–121 items in Marketplace, 179, 183–184, 189 names, 72 optimizing for, 106, 237 Pages, as research, 83 Pages, with Search box, 49–50, 74 Pages, with search engine, 56–57 Pages by name, 72 Pages in directory, 74–75 Pages in friends’ profiles, 72 Pages in News Feeds, 72 process, 49–50 social media, 261, 262 Twitter messages, 264 using navigation toolbar, 40, 49–50 videos, 266 firing based on Facebook activity, 260 Five Tips for Improving Your Landing Tab guide, 260 Five Tips for Optimizing Your Facebook Page guide, 260 Five Ways Facebook Will Get You Fired eBook, 260 Flash technology, 253 FlashPlay application, 253–254 flight, ad, 166, 171 Friend Finder application, 40, 258 friend lists contacting, 34 creating, 33–34 privacy settings, 34, 272–273 setting up, 275–276 friend requests accepting/declining, 31, 32, 39 extending, 31, 32 extending from within a profile page, 33 finding outstanding, 32 FriendFeed, importing content from, 110 friending, 31, 32 add Friends link, Home page, 40 adding, 49 advantages, 31, 43 friends. See also friending events, viewing, 138, 139 finding, 26–27, 31–32, 40, 258 Invite Friends to Join link, 40 privacy settings, 43 protecting list, 34 Suggest to feature, 68 suggested, 39 viewing Events of, 138, 139 viewing others’, 33 Friends in Common view, 33 Friends link, 43 Friends page, 43–44 • G • games Bowling Buddies, 274 as marketing tool, 89 Real or Fake application, 89, 210 Gifts, Facebook, 51 Google Blog Search, 263 Google Trends lab, 263 Group Discussion Board, 130–131 Groups access to, 119, 127, 132 accessing page, 120–121 applications, 119 comments, generating, 130–131 creating, 20, 51, 123, 124–125 customizing, 126–127 deleting, 132 described, 19–20, 117–118 Discussion Board, 130–131 discussions, access to, 83 example, 19 feedback from, 82–83 inviting members, 119 www.it-ebooks.info
Index 285 joining, 49, 122 limitations on number, 117, 129 links, 126 management, 131–132 members, attracting, 128 messages, sending, 119, 128–130 metrics, 131 names, 123–124 openness, 119, 127, 132 pages, 121–122, 124, 125, 128 Pages/profiles compared, 19–20, 117–119 participation, 122–123 photos, 126 promoting, 127–128 searching for, 49–51, 83, 119–121 spam in, 123 sponsored, 121 What’s on your mind? box, lack of, 118 Groups bookmark, 51 guest list, Event, 137, 138, 145, 148 Guestlist link, Event, 136 Guidestar Featured Causes, 189 • H • Help tool, 259 Highlights section, Home page, 40 Home link, 36 Home page add Friends page and Friends link, 40 center column, 36–37 described, 35–36 Events section, 40, 56 example, 36 Highlights section, 40 Invite Friends to Join Facebook link, 40 left column, 39 for new members, 30 News Feeds, 36 right column, 39–40 structure, 36 How Sociable Are You tool, 261, 262 • I • iCalendar format, 142 icons in book, 4–5 iLike application, 79 iList application, 180 I’m on Facebook - Now What? (Alba & Stay), 246 I’m on LinkedIn - Now What??? (Alba), 246 images. See also photo albums advertising, 159 Event, 136, 144, 145, 149 Groups, 126 as marketing tool, 88 Marketplace, Facebook, 187, 191 in Notes, 97 Pages, 57–58, 62–64, 66, 99–100, 111–113 personal profile, 27–29, 99 popularity, 42–43 royalty-free sources, 144 stored on Facebook, 10, 11 tagging, 29 impressions (imp), advertising, 172 Inbox, Facebook, 44–46 Info tab described, 42 on Pages, 57, 63–64 sending users to, 69–70, 115 Inside Facebook blog, 12, 246 Insights, 173–176 Invite Friends to Join Facebook link, Home page, 40 • J • joining Facebook, 21–22, 24–25 Joost video sharing site, 226–227 • L • landing page advertising, 156–159, 171, 203, 260 Page, 69, 115 languages Facebook-supported, 10, 11 targeting by, 160 Lee Jeans’ National Denim Day promotion, 82, 83 Lemonade Stand application, 180 Lexicon application, 258 Linkedin Answers application, 251–252 Links, 52, 88 www.it-ebooks.info
Page 1 and 2:
www.it-ebooks.info
Page 3 and 4:
Facebook ® Marketing FOR DUMmIES
Page 5 and 6:
About the Authors Paul Dunay has sp
Page 7 and 8:
Dedication We dedicate this book to
Page 9 and 10:
Contents at a Glance Introduction .
Page 11 and 12:
Table of Contents Introduction ....
Page 13 and 14:
Table of Contents xi Applying Your
Page 15 and 16:
Table of Contents xiii Viewing Face
Page 17 and 18:
Table of Contents xv Chapter 18: Te
Page 19 and 20:
Introduction With more than 200 mil
Page 21 and 22:
Introduction 3 ✓ If you have a Pa
Page 23 and 24:
Introduction 5 This icon points out
Page 25 and 26:
Part I Getting Started on Facebook
Page 27 and 28:
Chapter 1 Introducing Facebook Mark
Page 29 and 30:
Chapter 1: Introducing Facebook Mar
Page 31 and 32:
Page 33 and 34:
Page 35 and 36:
Page 37 and 38:
Page 39 and 40:
Chapter 2 Joining the Facebook Comm
Page 41 and 42:
Chapter 2: Joining the Facebook Com
Page 43 and 44:
Page 45 and 46:
Page 47 and 48:
Page 49 and 50:
Page 51 and 52:
Page 53 and 54:
Chapter 3 Finding Your Way Around I
Page 55 and 56:
Chapter 3: Finding Your Way Around
Page 57 and 58:
Page 59 and 60:
Page 61 and 62:
Page 63 and 64:
Page 65 and 66:
Page 67 and 68:
Page 69 and 70:
Page 71 and 72:
Part II Putting Facebook to Work ww
Page 73 and 74:
Chapter 4 Creating a Page for Your
Page 75 and 76:
Chapter 4: Creating a Page for Your
Page 77 and 78:
Page 79 and 80:
Page 81 and 82:
Page 83 and 84:
Page 85 and 86:
Page 87 and 88:
Page 89 and 90:
Finding Fans for Your Page Chapter
Page 91 and 92:
Page 93 and 94:
Page 95 and 96:
Chapter 5 Developing a Facebook Mar
Page 97 and 98:
Chapter 5: Developing a Facebook Ma
Page 99 and 100:
Page 101 and 102:
Page 103 and 104:
Page 105 and 106:
Page 107 and 108:
Page 109 and 110:
Page 111 and 112:
Chapter 6 Promoting Your Page In Th
Page 113 and 114:
Chapter 6: Promoting Your Page 95 Y
Page 115 and 116:
Chapter 6: Promoting Your Page 97 U
Page 117 and 118:
Chapter 6: Promoting Your Page 99 A
Page 119 and 120:
Chapter 6: Promoting Your Page 101
Page 121 and 122:
Page 123 and 124:
Page 125 and 126:
Page 127 and 128:
Chapter 6: Promoting Your Page Leve
Page 129 and 130:
Page 131 and 132:
Page 133 and 134:
Page 135 and 136:
Chapter 7 Facing Facebook Groups In
Page 137 and 138:
Chapter 7: Facing Facebook Groups 1
Page 139 and 140:
Page 141 and 142:
Page 143 and 144:
Page 145 and 146:
Page 147 and 148:
Page 149 and 150:
Page 151 and 152:
Chapter 8 Hosting Facebook Events I
Page 153 and 154:
Chapter 8: Hosting Facebook Events
Page 155 and 156:
Page 157 and 158:
Page 159 and 160:
Page 161 and 162:
Page 163 and 164:
Page 165 and 166:
Page 167 and 168:
Page 169 and 170:
Part III Strategies for Advertising
Page 171 and 172:
Chapter 9 Checking out Advertising
Page 173 and 174:
Chapter 9: Checking out Advertising
Page 175 and 176:
Page 177 and 178:
Page 179 and 180:
Page 181 and 182:
Page 183 and 184:
Page 185 and 186:
Page 187 and 188:
Chapter 10 Measuring Advertising Su
Page 189 and 190:
Chapter 10: Measuring Advertising S
Page 191 and 192:
Page 193 and 194:
Page 195 and 196:
Chapter 11 Buying and Selling withi
Page 197 and 198:
Chapter 11: Buying and Selling with
Page 199 and 200:
Page 201 and 202:
Page 203 and 204:
Page 205 and 206:
Page 207 and 208:
Page 209 and 210:
Page 211 and 212:
Page 213 and 214:
Part IV Riding the Facebook Viral W
Page 215 and 216:
Chapter 12 Dressing Up Your Faceboo
Page 217 and 218:
Chapter 12: Dressing Up Your Facebo
Page 219 and 220:
Page 221 and 222:
Page 223 and 224:
Page 225 and 226:
Chapter 13 Hosting Your Own Faceboo
Page 227 and 228:
Chapter 13: Hosting Your Own Facebo
Page 229 and 230:
Page 231 and 232:
Page 233 and 234:
Chapter 14 Surveying the Crowd In T
Page 235 and 236:
Chapter 14: Surveying the Crowd 217
Page 237 and 238:
Page 239 and 240:
Page 241 and 242:
Chapter 15 Reaching out Further wit
Page 243 and 244:
Chapter 15: Reaching out Further wi
Page 245 and 246:
Page 247 and 248:
Page 249 and 250:
Page 251 and 252: Chapter 15: Reaching out Further wi
Page 253 and 254: Part V The Part of Tens www.it-eboo
Page 255 and 256: Chapter 16 Ten Reasons Why Your Bus
Page 257 and 258: Chapter 16: Ten Reasons Why Your Bu
Page 259 and 260: Chapter 17 Ten Business Etiquette T
Page 261 and 262: Chapter 17: Ten Business Etiquette
Page 263 and 264: Chapter 18 Ten Facebook Blogs for B
Page 265 and 266: Chapter 18: Ten Facebook Blogs for
Page 267 and 268: Chapter 19 Ten (Plus One) Must-Have
Page 269 and 270: Chapter 19: Ten (Plus One) Must-Hav
Page 275 and 276: Appendix A Web Links for Facebook M
Page 277 and 278: Appendix A: Web Links for Facebook
Page 285 and 286: Appendix B Protecting Your Identity
Page 287 and 288: Appendix B: Protecting Your Identit
Page 297 and 298: Index • A • AboutFaceDigital bl
Page 299 and 300: Index 281 SlideShare, 73, 252 Socia
Page 301: Index 283 Discussions tab, 58, 66-6
Page 305 and 306: Index 287 My Del.icio.us applicatio
Page 307 and 308: Index 289 viewing, 40, 47 viewing P
Page 309 and 310: Index 291 bulletin boards, 264 for
Page 311 and 312: Index 293 • U • updates, status
Page 313 and 314: Business/Accounting & Bookkeeping B
Page 315: Internet Marketing/Social Media Con
show all

facebook_marketing_for_dummies

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?