facebook_marketing_for_dummies

Chapter 15: Reaching out Further with Facebook Connect
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Figure 15-3:
Video
sharing site
Joost and
its Facebook
Connect
implementation.
Getting Started with Facebook Connect
In its simplest form, Facebook Connect can be added to most existing sites
with just a few lines of code, and plug-ins are available for many content
management systems and blogging platforms, such as Drupral, TypePad, and
WordPress. By adding Facebook Connect to your Web site, any Facebook
member can use their Facebook account log-in information (that is, e-mail
and password) to seamlessly log in to your Web site (or any other Facebook
Connect-enabled Web site).
Connecting Facebook to your Web site
Facebook Connect behaves a lot like a Facebook app. Web site owners have
access to your Facebook profile data, who sees it and what actions are
turned into news stories and published on your Facebook Wall. In this way,
it serves as a bridge between users’ interaction with your Web site and their
Facebook network.
To integrate Facebook Connect with your Web site, you must register and
receive an API (Application Programming Interface) key via the Facebook
Developer App page. An API is a set of common code standards that allow
third-party developers to build software that can interoperate with the
Facebook Platform. It is free to register for a Facebook API key and to implement
Facebook Connect on your Web site.
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