facebook_marketing_for_dummies

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262 Facebook Marketing For Dummies How Sociable Are You Measure your brand’s visibility across 22 metrics based on the most popular social media sites with this free and easy-to-use tool. www.howsociable.com Figure A-4: Search for conversations across the social Web using Samepoint. com. Addict-o-matic A social media search engine, Addict-o-matic offers a nice, real-time view into what people are saying about a particular search term (see Figure A-5). www.addictomatic.com Technorati Blog Search Offering the most comprehensive directory of blogs on the Web, Technorati helps you to identify all the top blogs within a given topic. You can also search all blogs indexed by Technorati, which is about 80 million on last count. www.technorati.com www.it-ebooks.info
Appendix A: Web Links for Facebook Marketing 263 Figure A-5: Create a Facebook Page with real-time news from across the social Web with Addicto-matic. Google Blog Search Where would you find the best tool for searching blogs on the Web? Why Google, of course! Google’s Blog Search offers advanced search options where you can search by date, which is a handy feature for tracking word-ofmouth buzz. http://blogsearch.google.com BlogPulse An easy-to-use, free tool, BlogPulse lets you type up to five search terms and then get a visual representation of how much buzz each term garners, which is measured in terms of social media mentions. Excellent for competitive analysis, BlogPulse buzz graphs can help a marketer to quantify their social media campaigns (see Figure A-6). www.blogpulse.com Google Trends Lab Another helpful tool from Google is the Google Trends lab, which shows you how many searches and news stories a given search term has generated. http://trends.google.com www.it-ebooks.info
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Facebook ® Marketing FOR DUMmIES
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About the Authors Paul Dunay has sp
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Dedication We dedicate this book to
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Contents at a Glance Introduction .
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Table of Contents Introduction ....
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Table of Contents xi Applying Your
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Table of Contents xiii Viewing Face
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Table of Contents xv Chapter 18: Te
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Introduction With more than 200 mil
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Introduction 3 ✓ If you have a Pa
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Introduction 5 This icon points out
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Part I Getting Started on Facebook
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Chapter 1 Introducing Facebook Mark
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Chapter 1: Introducing Facebook Mar
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Chapter 2 Joining the Facebook Comm
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Chapter 2: Joining the Facebook Com
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Chapter 3 Finding Your Way Around I
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Chapter 3: Finding Your Way Around
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Part II Putting Facebook to Work ww
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Chapter 4 Creating a Page for Your
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Chapter 4: Creating a Page for Your
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Finding Fans for Your Page Chapter
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Chapter 5 Developing a Facebook Mar
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Chapter 5: Developing a Facebook Ma
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Chapter 6 Promoting Your Page In Th
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Chapter 6: Promoting Your Page 95 Y
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Chapter 6: Promoting Your Page 97 U
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Chapter 6: Promoting Your Page 99 A
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Chapter 6: Promoting Your Page Leve
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Chapter 7 Facing Facebook Groups In
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Chapter 7: Facing Facebook Groups 1
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Chapter 8 Hosting Facebook Events I
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Chapter 8: Hosting Facebook Events
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Part III Strategies for Advertising
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Chapter 9 Checking out Advertising
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Chapter 9: Checking out Advertising
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Chapter 10 Measuring Advertising Su
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Chapter 10: Measuring Advertising S
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Chapter 11 Buying and Selling withi
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Chapter 11: Buying and Selling with
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Part IV Riding the Facebook Viral W
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Chapter 12 Dressing Up Your Faceboo
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Chapter 12: Dressing Up Your Facebo
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Chapter 13 Hosting Your Own Faceboo
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Chapter 13: Hosting Your Own Facebo
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Page 299 and 300: Index 281 SlideShare, 73, 252 Socia
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Page 313 and 314: Business/Accounting & Bookkeeping B
Page 315: Internet Marketing/Social Media Con
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