facebook_marketing_for_dummies

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258 Facebook Marketing For Dummies Facebook Marketing Solutions Page Want to see what’s working for other Facebook marketers? The Facebook Marketing Solutions page is the place to go where you can also contribute to the conversation (see Figure A-1). www.facebook.com/marketing Facebook Lexicon Tool The Facebook Lexicon application keeps on getting better for marketers interested in knowing what people are saying. Type a term and see how much buzz it’s garnering within Facebook. www.facebook.com/lexicon Facebook Friend Finder With this handy friend finder page, Facebook offers a number of ways to search for your friends. You can type a name or an e-mail address, or search by a school or an employer. www.facebook.com/find-friends Figure A-1: The Facebook Marketing Solutions page. www.it-ebooks.info
Appendix A: Web Links for Facebook Marketing 259 Facebook Help Confused about a Facebook feature or function? Facebook provides a searchable Help database that explains terms in easy-to-understand language (see Figure A-2). www.facebook.com/help.php Facebook Advertising The Facebook self-serve advertising system is easily accessible from a link at the bottom of any Facebook page. It lets you create your own ads, target your audience, and set a budget to optimize your returns. www.facebook.com/advertising Facebook Developer Resources For developers interested in building applications for the Facebook platform, Facebook offers ample documentation and resources. Here you’ll find tools, script libraries, and forums to help you develop compelling applications. http://developers.facebook.com Figure A-2: The Facebook Help Center. www.it-ebooks.info
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Facebook ® Marketing FOR DUMmIES
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About the Authors Paul Dunay has sp
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Dedication We dedicate this book to
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Contents at a Glance Introduction .
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Table of Contents Introduction ....
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Table of Contents xi Applying Your
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Table of Contents xiii Viewing Face
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Table of Contents xv Chapter 18: Te
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Introduction With more than 200 mil
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Introduction 3 ✓ If you have a Pa
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Introduction 5 This icon points out
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Part I Getting Started on Facebook
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Chapter 1 Introducing Facebook Mark
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Chapter 1: Introducing Facebook Mar
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Chapter 2 Joining the Facebook Comm
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Chapter 2: Joining the Facebook Com
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Chapter 3 Finding Your Way Around I
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Chapter 3: Finding Your Way Around
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Part II Putting Facebook to Work ww
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Chapter 4 Creating a Page for Your
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Chapter 4: Creating a Page for Your
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Finding Fans for Your Page Chapter
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Chapter 5 Developing a Facebook Mar
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Chapter 5: Developing a Facebook Ma
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Chapter 6 Promoting Your Page In Th
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Chapter 6: Promoting Your Page 95 Y
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Chapter 6: Promoting Your Page 97 U
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Chapter 6: Promoting Your Page 99 A
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Chapter 6: Promoting Your Page 101
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Chapter 6: Promoting Your Page Leve
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Chapter 7 Facing Facebook Groups In
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Chapter 7: Facing Facebook Groups 1
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Chapter 8 Hosting Facebook Events I
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Chapter 8: Hosting Facebook Events
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Part III Strategies for Advertising
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Chapter 9 Checking out Advertising
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Chapter 9: Checking out Advertising
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Chapter 10 Measuring Advertising Su
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Chapter 10: Measuring Advertising S
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Chapter 11 Buying and Selling withi
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Chapter 11: Buying and Selling with
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Part IV Riding the Facebook Viral W
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Chapter 12 Dressing Up Your Faceboo
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Chapter 12: Dressing Up Your Facebo
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Page 299 and 300: Index 281 SlideShare, 73, 252 Socia
Page 301 and 302: Index 283 Discussions tab, 58, 66-6
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Page 309 and 310: Index 291 bulletin boards, 264 for
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Page 313 and 314: Business/Accounting & Bookkeeping B
Page 315: Internet Marketing/Social Media Con
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