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facebook_marketing_for_dummies

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Chapter 19: Ten (Plus One) Must-Have Facebook Applications <strong>for</strong> Your Business<br />

Static FBML<br />

Although Facebook Pages are limited in terms of design customization, you<br />

can add the Static FBML app to any Page to integrate HTML directly on the<br />

Page. Developed internally by Facebook developers, this app lets you enter<br />

HTML or FBML (Facebook Markup Language) within a box <strong>for</strong> enhanced Page<br />

customization and added functionality. (See Figure 19-5.)<br />

253<br />

Figure 19-5:<br />

If you want<br />

to add<br />

some HTML<br />

to your<br />

Facebook<br />

Page, Static<br />

FBML is the<br />

app <strong>for</strong> you.<br />

FlashPlay<br />

If you’re looking to add more flash to your Page — and by that, we mean<br />

Flash movies, animations, scripts, and so on — FlashPlay allows you to<br />

add any Flash file to your Page and make it visible to everyone. Flash is an<br />

Internet standard that supports videos, such as those found on YouTube, as<br />

well as games. You may also browse the FlashPlay library to find a selection<br />

of popular games, animations, and apps that can make your Page stand out.<br />

(See Figure 19-6.)<br />

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