facebook_marketing_for_dummies

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190 Part III: Strategies for Advertising Success Figure 11-11: The Find a Cause page in Facebook Marketplace. Managing Your Listings Managing your listings is made easy for you in the Marketplace. At the top of your Marketplace screen, click the My Listings link next to Causes. Facebook collects your active and inactive listings in one spot so you can promote, edit, or close them all from one location. (See Figure 11-12.) Listings that are older than 30 days expire on their own. Figure 11-12: Manage your existing listings on the My Listings page. www.it-ebooks.info
Chapter 11: Buying and Selling within the Marketplace 191 Promoting a listing You have three ways to promote your listings in the Marketplace: Upgrade with a Facebook Ad (see Chapter 9), use the Promote to Top of Results link to republish your listing to the top of the search results for that item every 24 hours, and share your listing with friends (see Chapter 6). Editing a listing After you publish your listing, editing that listing is as easy as clicking the Edit Details link contained in the listing or located under any of the listings on your My Listings page. You can make changes to the same details screen that you used to enter the listing. You can also upload added photos, if you wish. Initially, you limited your upload to just two photos, but now you can add as many as you want. The more complex the listing, the more photos you should use to help sell it. After you tweak your listing with the changes you desire, click Submit to make them go live. You are then directed to publish this listing to your profile. We feel there is nothing to lose by promoting a listing on your personal profile. Closing a listing On your My Listings page, you can close the listing after you sell it or if you decide not to sell it. In the listing view, click the Close link, which is near the Edit Details link. Answer the question, “Did you sell [your item name]?” We assume Facebook is monitoring the success of this platform so your feedback is welcome. Abiding by Marketplace Guidelines As you might imagine, the Facebook members who use the Marketplace are very protective of the content. Poor content reflects poorly on all of the members so it is up to everyone to police it. When looking at an individual listing, you will find at the bottom of every listing the Report link, which gives you the ability to report it to Facebook based on whether you believe the listing to be miscategorized, fraudulent, illegal, www.it-ebooks.info
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Facebook ® Marketing FOR DUMmIES
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About the Authors Paul Dunay has sp
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Dedication We dedicate this book to
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Contents at a Glance Introduction .
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Table of Contents Introduction ....
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Table of Contents xi Applying Your
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Table of Contents xiii Viewing Face
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Table of Contents xv Chapter 18: Te
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Introduction With more than 200 mil
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Introduction 3 ✓ If you have a Pa
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Introduction 5 This icon points out
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Part I Getting Started on Facebook
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Chapter 1 Introducing Facebook Mark
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Chapter 1: Introducing Facebook Mar
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Chapter 2 Joining the Facebook Comm
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Chapter 2: Joining the Facebook Com
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Chapter 3 Finding Your Way Around I
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Chapter 3: Finding Your Way Around
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Part II Putting Facebook to Work ww
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Chapter 4 Creating a Page for Your
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Chapter 4: Creating a Page for Your
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Finding Fans for Your Page Chapter
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Chapter 5 Developing a Facebook Mar
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Chapter 5: Developing a Facebook Ma
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Chapter 6 Promoting Your Page In Th
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Chapter 6: Promoting Your Page 95 Y
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Chapter 6: Promoting Your Page 97 U
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Chapter 6: Promoting Your Page 99 A
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Chapter 6: Promoting Your Page Leve
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Chapter 7 Facing Facebook Groups In
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Chapter 7: Facing Facebook Groups 1
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Chapter 8 Hosting Facebook Events I
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Chapter 8: Hosting Facebook Events
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Chapter 8: Hosting Facebook Events
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Page 171 and 172: Chapter 9 Checking out Advertising
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Chapter 17 Ten Business Etiquette T
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Chapter 17: Ten Business Etiquette
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Chapter 18 Ten Facebook Blogs for B
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Chapter 18: Ten Facebook Blogs for
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Chapter 19 Ten (Plus One) Must-Have
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Chapter 19: Ten (Plus One) Must-Hav
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Appendix A Web Links for Facebook M
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Appendix A: Web Links for Facebook
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Appendix B Protecting Your Identity
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Appendix B: Protecting Your Identit
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Index • A • AboutFaceDigital bl
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Index 281 SlideShare, 73, 252 Socia
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Index 283 Discussions tab, 58, 66-6
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Index 285 joining, 49, 122 limitati
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Index 287 My Del.icio.us applicatio
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Index 289 viewing, 40, 47 viewing P
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Index 291 bulletin boards, 264 for
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Index 293 • U • updates, status
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Business/Accounting & Bookkeeping B
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Internet Marketing/Social Media Con
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