facebook_marketing_for_dummies

Introduction
With more than 200 million active users and 250,000 new registrants
every day, Facebook has become a virtual world unto itself. But, what
started as a dorm room exercise to extend the popular printed college directory
of incoming freshmen online, Harvard drop-out Mark Zuckerberg has
developed an international organization employing more than 400 programmers,
graphic artists, and business development executives (expected to rise
to more than 1,000 employees by the end of 2009) with a valuation in excess
of $15 billion, depending on who you ask.
For many, Facebook is considered a social experience, a place to reconnect
with an old college chum, or “poke” a new friend. But in April 2007,
Zuckerberg did something so revolutionary its aftershocks are still felt
throughout the business Web. He opened his virtual oasis to allow anyone
with a little programming know-how to build applications that take advantage
of the platform’s social graph (that is, network architecture). In that single
open software act, Facebook has redefined the rules for marketers looking to
gain access to social networks. And it will never be business as usual again.
About This Book
Facebook Marketing For Dummies is the first book to provide you, a marketer,
with in-depth analysis into the strategies, tactics, and techniques available to
leverage the Facebook community and achieve your business objectives. By
breaking down the Web service into its basic features of creating a Facebook
Page for your business, adding applications to your Page, hosting an event,
creating a Facebook Group, advertising, and buying and selling goods in the
Facebook Marketplace, we lay out a user-friendly blueprint to marketing and
promoting an organization via Facebook. Furthermore, we cite numerous
real-world examples of how businesses have both succeeded and failed on
Facebook, underscoring the treacherous road marketers must navigate while
traversing this capricious landscape. Finally at the end of the book, we list
assorted Web links that can further enhance your Facebook marketing experience
and offer ways that you can protect your identity while in the social
network.
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