facebook_marketing_for_dummies

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264 Facebook Marketing For Dummies Figure A-6: BlogPulse, from TV ratings company Nielsen, charts keyword use across blogs. BoardTracker Bulletin boards, an open forum where users can post their opinions on a given topic, are still extremely popular on the social Web. You should pay attention to what’s being said about you and your competitors across bulletin boards. This helpful search site brings most of these comments under one simple search interface. www.boardtracker.com Search Twitter Twitter is an increasingly important source for all kinds of discussions. Twitter’s own internal search engine lets you hone in on any tweets (that is, Twitter messages) that you should know about, and even allows you to create an RSS Feed for that search term, so that anytime the term appears in a tweet, you’ll know about it. http://search.twitter.com Compete Web Traffic Analysis The Compete site traffic analyzer is another helpful tool for evaluating how you’re doing against your competition. Enter your Web site URL, and up to five www.it-ebooks.info
Appendix A: Web Links for Facebook Marketing 265 other URLs, and watch as Compete creates a useful graph showing traffic to your site(s) based on monthly page views, site vistors, and several other metrics. www.compete.com Bit.ly URL Shortener Given the limited space social network sites allow for you to enter content updates (such as, Facebook and Twitter), people looking to push out links are wise to use a URL shortener, such as the one from Bit.ly. Free and easy-to-use, Bit.ly creates an abbreviated URL out of your long links and even lets you track how much traffic you generated via the shortened link (see Figure A-7). www.bit.ly Figure A-7: Shorten the links on your Facebook Page using this Web site. Digg Makes News Social Primarily for news, links, images, and videos, Digg lets you submit news stories, and then vote on the importance of those stories relative to all others. www.digg.com www.it-ebooks.info
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Facebook ® Marketing FOR DUMmIES
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About the Authors Paul Dunay has sp
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Dedication We dedicate this book to
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Contents at a Glance Introduction .
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Table of Contents Introduction ....
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Table of Contents xi Applying Your
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Table of Contents xiii Viewing Face
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Table of Contents xv Chapter 18: Te
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Introduction With more than 200 mil
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Introduction 3 ✓ If you have a Pa
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Introduction 5 This icon points out
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Part I Getting Started on Facebook
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Chapter 1 Introducing Facebook Mark
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Chapter 1: Introducing Facebook Mar
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Chapter 2 Joining the Facebook Comm
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Chapter 2: Joining the Facebook Com
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Chapter 3 Finding Your Way Around I
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Chapter 3: Finding Your Way Around
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Part II Putting Facebook to Work ww
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Chapter 4 Creating a Page for Your
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Chapter 4: Creating a Page for Your
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Finding Fans for Your Page Chapter
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Chapter 5 Developing a Facebook Mar
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Chapter 5: Developing a Facebook Ma
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Chapter 6 Promoting Your Page In Th
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Chapter 6: Promoting Your Page 95 Y
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Chapter 6: Promoting Your Page 97 U
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Chapter 6: Promoting Your Page 99 A
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Chapter 6: Promoting Your Page Leve
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Chapter 7 Facing Facebook Groups In
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Chapter 7: Facing Facebook Groups 1
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Chapter 8 Hosting Facebook Events I
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Chapter 8: Hosting Facebook Events
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Part III Strategies for Advertising
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Chapter 9 Checking out Advertising
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Chapter 9: Checking out Advertising
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Chapter 10 Measuring Advertising Su
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Chapter 10: Measuring Advertising S
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Chapter 11 Buying and Selling withi
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Chapter 11: Buying and Selling with
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Part IV Riding the Facebook Viral W
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Chapter 12 Dressing Up Your Faceboo
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Chapter 12: Dressing Up Your Facebo
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Chapter 13 Hosting Your Own Faceboo
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Chapter 13: Hosting Your Own Facebo
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Chapter 13: Hosting Your Own Facebo
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Page 299 and 300: Index 281 SlideShare, 73, 252 Socia
Page 301 and 302: Index 283 Discussions tab, 58, 66-6
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Page 305 and 306: Index 287 My Del.icio.us applicatio
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Page 309 and 310: Index 291 bulletin boards, 264 for
Page 311 and 312: Index 293 • U • updates, status
Page 313 and 314: Business/Accounting & Bookkeeping B
Page 315: Internet Marketing/Social Media Con
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