facebook_marketing_for_dummies

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28 Part I: Getting Started on Facebook Figure 2-4: Fill out your profile with education and work history. Figure 2-5: Adding your profile picture is a snap. You can even take it yourself if a digital camera is connected to your computer. You are then presented with a range of picture options, including: ✓ Upload a Picture ✓ Take a Picture ✓ Choose from Album ✓ Edit Thumbnail ✓ Remove Your Picture www.it-ebooks.info
Chapter 2: Joining the Facebook Community 29 For first time users, click Upload a Picture to search your computer’s hard drive. Select an image file and click Upload. You can upload a JPG, GIF, or PNG file up to a maximum of 4MB. You also have the option to use Facebook’s edit, delete, and crop tools. Figure 2-6 shows a rather hip profile photo. Figure 2-6: You can further adjust your profile photo by clicking Edit Thumbnail. A neat trick to using larger images is selecting Choose from Album within your profile picture edit menu. You can then select an existing photo that you have previously uploaded to a Facebook photo album, which expands the image to a height of 600 pixels. If you don’t have a suitable image on your hard drive but have an external or built-in camera, you can choose Take a Picture from the profile picture edit menu, which then asks for your permission to allow Facebook’s internal Take a Profile Picture application to capture your picture and automatically upload it to your profile. You can change your profile picture at any time. You can even set up a profile photo album and rotate between those images. After you have a profile photo, you can further refine it by tagging the photo, where you attach names to people pictured in the photo. If they’re a Facebook friend of yours, they receive a notification that they’re tagged in a photo, along with a link back to your picture. See Chapter 6 for more information on tagging. One of the most compelling yet daunting aspects of Facebook is that each member gets to create his own profile. This is a chance to define yourself via responses to both standard and more esoteric questions, such as Write Something about Yourself. Like you, your profile should be unique, honest, and engaging. One final note about customizing your Facebook profile. As Shakespeare’s Hamlet said, “To thy own self be true.” That could just as easily have been written about Facebook profiles in addition to the prince’s quest for the truth. Be honest, be transparent, and most of all, be yourself. www.it-ebooks.info
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Page 3 and 4: Facebook ® Marketing FOR DUMmIES
Page 5 and 6: About the Authors Paul Dunay has sp
Page 7 and 8: Dedication We dedicate this book to
Page 9 and 10: Contents at a Glance Introduction .
Page 11 and 12: Table of Contents Introduction ....
Page 13 and 14: Table of Contents xi Applying Your
Page 15 and 16: Table of Contents xiii Viewing Face
Page 17 and 18: Table of Contents xv Chapter 18: Te
Page 19 and 20: Introduction With more than 200 mil
Page 21 and 22: Introduction 3 ✓ If you have a Pa
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Page 25 and 26: Part I Getting Started on Facebook
Page 27 and 28: Chapter 1 Introducing Facebook Mark
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Page 39 and 40: Chapter 2 Joining the Facebook Comm
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Page 53 and 54: Chapter 3 Finding Your Way Around I
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Page 73 and 74: Chapter 4 Creating a Page for Your
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Chapter 5: Developing a Facebook Ma
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Chapter 6 Promoting Your Page In Th
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Chapter 6: Promoting Your Page 95 Y
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Chapter 6: Promoting Your Page 97 U
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Chapter 6: Promoting Your Page 99 A
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Chapter 6: Promoting Your Page Leve
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Chapter 7 Facing Facebook Groups In
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Chapter 8 Hosting Facebook Events I
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Chapter 8: Hosting Facebook Events
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Part III Strategies for Advertising
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Chapter 9 Checking out Advertising
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Chapter 9: Checking out Advertising
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Chapter 10 Measuring Advertising Su
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Chapter 11 Buying and Selling withi
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Chapter 11: Buying and Selling with
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Part IV Riding the Facebook Viral W
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Chapter 12 Dressing Up Your Faceboo
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Chapter 12: Dressing Up Your Facebo
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Chapter 13 Hosting Your Own Faceboo
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Chapter 13: Hosting Your Own Facebo
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Chapter 14 Surveying the Crowd In T
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Chapter 15 Reaching out Further wit
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Part V The Part of Tens www.it-eboo
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Chapter 16 Ten Reasons Why Your Bus
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Chapter 16: Ten Reasons Why Your Bu
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Chapter 17 Ten Business Etiquette T
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Chapter 17: Ten Business Etiquette
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Chapter 18 Ten Facebook Blogs for B
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Chapter 18: Ten Facebook Blogs for
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Chapter 19 Ten (Plus One) Must-Have
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Chapter 19: Ten (Plus One) Must-Hav
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Appendix A Web Links for Facebook M
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Appendix A: Web Links for Facebook
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Appendix B Protecting Your Identity
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Appendix B: Protecting Your Identit
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Index • A • AboutFaceDigital bl
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Index 281 SlideShare, 73, 252 Socia
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Index 283 Discussions tab, 58, 66-6
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Index 285 joining, 49, 122 limitati
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Index 287 My Del.icio.us applicatio
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Index 289 viewing, 40, 47 viewing P
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Index 291 bulletin boards, 264 for
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Index 293 • U • updates, status
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Business/Accounting & Bookkeeping B
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Internet Marketing/Social Media Con
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