facebook_marketing_for_dummies

Introduction
3
✓ If you have a Page for your business and are interested in advertising
and promoting it, go directly to Part III.
✓ And if you have a Page and want to start going viral with your marketing,
go directly to Part IV.
How This Book is Organized
We organized this book into five parts. Each part, and chapter, is modular,
so you can jump around from one to another as needed. Each chapter provides
practical marketing techniques and tactics that you can use to promote
your business, brand, product, organization, artist, or public figure in the
Facebook community. Each chapter includes step-by-step instructions that
can help you jump-start your Facebook presence.
Part I: Getting Started on Facebook
Are you ready to get your company started on Facebook? Before you can
answer that question, you have much to consider. Part I talks about what to
keep in mind when it comes to Facebook marketing, such as how and why
to build a presence on the social network, what the changing demographics
in Facebook mean to you, how to become a Facebook member and navigate
through the system, and how to expand your business network in the community.
You need to make a subtle mind shift along the way that we can only
describe as being more open and transparent. Many companies struggle with
this, but those that embrace it go on to have a new level of relationships with
their customers and prospects.
Part II: Putting Facebook to Work
All marketers — young and old — are looking for ways to put Facebook
to work for their companies, small businesses, or clients. In this part, we
show you how to secure a spot for your business on Facebook, how to
design a great Page, and how to create a strategy for marketing that Page
on Facebook. We discuss what it means to market your Page virally, the differences
between Facebook Groups and Facebook Pages, as well as how to
throw an event in Facebook.
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