facebook_marketing_for_dummies

In this part . . .
All marketers — whether young or old — are looking
for ways to put Facebook to work for their companies,
small businesses, or clients. Part II shows you how to
secure a Page for your business on Facebook (an important
starting point for marketers), design an engaging layout,
and customize it to meet your needs. We help you create
a strategy to promote your business and show you the
various tools and tactics that Facebook offers.
We then discuss how to virally market your Page throughout
the Facebook platform and learn the distinctions
between Facebook Pages and Facebook Groups. Finally,
we show you how to host your own Facebook Event.
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